Online competition is strong and continuously becoming fiercer. As digital tools evolve, so does the sophistication of the strategies employed.
The considerations run from social media ads, retargeting campaigns, Google searches, content and bylines, keywords, and much more. It’s enough to stress out any online marketer.
It’s particularly tough for e-Commerce marketers in the CPG (consumer packaged goods) space.
In between these two extremes, there is a multitude of e-Commerce brands battling for the coveted number one spot. Seemingly everyone wants to sprint up the mountain, making their brand the dominant one in their industry.
e-Commerce companies need strong digital marketing to ensure that clicks to a sale are anywhere that their products or services are relevant.
When it comes down to it—online marketing is still just marketing. Your best bet is to try and silence the noise, get focused, and use the right tools to execute your strategy.
There are now many options that you can leverage to explore and analyze data. Data viewed from the right perspective helps generate more traffic and ultimately more sales.
Finding the right perspective is another noise issue. We’re going to show you how to cut through that noise and get straight to the signal!
Ahrefs’ Batch Analysis Tool is one of the best tools for e-Commerce marketers, no matter the competition and their budget size.
The Ahrefs Batch Analysis Tool allows you to pull backlink metrics for up to 200 URLs in one search. It reports information back to you like Ahrefs Rank, Domain Rating, number of referring domains, number of backlinks and social metrics. Each of these metrics can help you design and execute a stronger SEO strategy.
Ahrefs is probably the gold standard for backlink research. While it has expanded to assess other SEO components, its backlink data is an industry-standard. It’s an important part of the link building toolset. We use it ourselves at PureLinq.
The Batch Analysis Tool saves time because you can easily upload a spreadsheet of up to 200 URLs and generate reports on all of them at once. This is a powerful advantage—but knowing how to use it unlocks tactics that gives you a clear advantage over competitors.
We’ve assembled five ways to use Ahrefs’ Batch Analysis Tool for e-Commerce settings.
The Batch Analysis Tool is intended to help marketers get the deep knowledge they love from a typical Ahrefs backlink report, but scaled up to 200 domains. This is the crux of the tool, and why it’s so powerful.
The first step to making the most of this tool is to familiarize yourself with the main ways to use Ahrefs.
Explore several traditional backlink reports and discover how best to use the data. Once you’re comfortable using Ahrefs in this way, research and scale to your heart’s content. Use the Batch Analysis Tool to ramp up your efforts and support the detailed work you’re already doing with the rest of the platform.
Competitor research is always a major component of any strong SEO strategy. You need to know who you’re fighting against and what their backlink profiles look like. This tool allows you to analyze their individual strengths and weaknesses to create the best SEO strategy for your clients.
Because e-Commerce clients are typically battling heavy competition, it becomes wastefully time intensive to pull backlink reports of each competitor one by one.
While this tactic may work for a couple of targeted top competitors, it’s best to scale the analysis to include a larger selection of competitors.
Scaling backlink analysis is where Ahrefs’ Batch Analysis Tool shines.
With the ability to analyze backlink profiles for up to 200 URLs simultaneously, you can explore all of the domains you need for competitive research on a scale that virtually assures that no important details will escape your notice.
If you’re looking for top-level data like domain rating, a number of referring domains, organic search traffic, and keyword rankings, this is it. This tool filters a huge amount of data at once and gives you quick access to the information you need to succeed.
Ahrefs’ Batch Analysis Tool with filtering is a better approach to the conventional method of building links.
First, explore competitor link profiles with the tool to general hundreds of link building prospects by using it normally. Then upload your list and generate the top-level information.
After you have a list of prospects and their profiles, you can use the Batch Analysis Tool to sift and sort through all of these prospects. This will help you find the prospects that actually meet your criteria for the next steps.
Here’s how to do this:
This method speeds up your link building process dramatically, and it’ll help you better target the prospects that can really make a difference in your strategy.
Another powerful method for boosting the visibility of your e-Commerce site is acquiring sites/domains. This steps you a bit out of a conventional, straightforward link building process, but it’s a popular way to increase the potential of your profile.
However, buying sites can be expensive. You don’t want to wander into this without direction, as the costs can add up quickly. You need a plan.
Start by building a list of potential domains that you could purchase. Base your choices on the domain name, its age and other factors that you feel are pertinent to your e-Commerce project.
Next, plug this list of domains into Ahrefs’ Batch Analysis Tool and start vetting them in the same way that you’d consider which candidates to pursue link building.
Key metrics to consider include organic keywords, organic search traffic, and total backlinks. Strong candidates will emerge after you do this analysis, and you can then budget accordingly to purchase them.
Guest blogging is still considered a smart tactic within any SEO strategy. It increases organic traffic, which is critical for any growing site and helps establish the authority that Google (and readers) can rely on. And, of course, there are valuable backlinks.
One of the first ways to begin finding guest blogging opportunities is simply by Googling. You can start off by searching your top keywords, followed by phrases like these:
This is a quick and easy way to start building a list of opportunities that you want to pursue. There are plenty of other guest blogging tips, but let’s explore what you can do with Ahrefs’ Batch Analysis Tool.
Ahrefs’ Batch Analysis Tool can allow you to quickly evaluate guest blogging opportunities.
Simply upload your list of targets and analyze the metrics.
By using the tool in this manner, you’ll be able to sift through a lot of noise and isolate the blogs with the most impact.
It’s also a great way to find hidden gems that fly under the radar in terms of popularity but have incredible “under the hood” metrics.
Because of the specific challenges facing e-Commerce projects, Ahrefs’ Batch Analysis Tool is especially potent for e-Commerce. Competitors are vying for your online traffic.
Successful SEO strategies involve extensive competitive research. By using a tool that can quickly evaluate 200 URLs at once, you can access a vast amount of actionable data and gain a strategic advantage.
Satya is skilled in SEO, traditional link building, and has sharp knack when it comes to email marketing techniques and deploying email campaigns.
Fun fact: Satya loves shopping and believes in staying stronger together.
Mike Woellert is PureLinq’s digital marketing manager and has several years of digital marketing experience.
Fun fact: Mike is a huge Disney, Star Wars and Marvel movie fanatic.
Richard Cummings has been practicing SEO and online marketing for years. He has set up, analyzed, and optimized countless websites and always looks forward to new, creative challenges to improve website traffic for clients.
Kristie performs business admin and HR tasks for PureLinq.
Fun fact: Kristie loves shopping!
Angela began link building in 2007 and quickly became known as the go-to expert in all things offsite marketing. By combining content marketing, traditional link building, and social media, she was able to set clients up with outstanding programs that delivered results in the form of organic rankings and traffic. Angela joined PureLinq as the Director of Operations in October 2020. Fun fact: Angela is an NFL team owner, as she owns stock in the Green Bay Packers.
Kevin Rowe is one of the top innovators in the search marketing industry, developing industry-leading programs for SEO and link building. He has built world-class programs for a range of companies from fortune 100 to Silicon Valley startups. He is a thought leader with his thoughts being published in Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.
Read Kevin’s latest articles on Search Engine Journal.
Kevin’s personal podcast: the Future of SEO
Kaitlin helps manage freelance writer content, putting her BA in Journalism from Mississippi State University to good use. She also has a minor in French, but don’t ask her to speak it.
Fun fact: Kaitlin was a barista for many years and is on a mission to sip the best coffee in every state.
Jon Lightfoot was founder and CEO of a successful chemical and fragrance company. Upon exiting that role he spent more than a decade agency side and several years brand side wherein he honed robust marketing, strategy and data intelligence acumen. Jon’s strategic marketing initiatives have stewarded healthcare providers, agencies, learning and education based companies, eComm and Fortune 500 companies alike in meeting or exceeding their SEO, branding, performance and audience expansion goals.
Lindsey manages the day-to-day management of freelancer writers and editors as well as content production. In addition to holding two BAs in History and English from Binghamton University, she has a Masters in Magazine, Newspaper, and Online Journalism from Syracuse University’s Newhouse School of Public Communications.
Fun fact: Lindsey has traveled to 11 countries and it’s on her bucket list to visit every continent.
James is the PureLinq Developer. He is responsible for building and maintaining the client portal.
Fun fact: James lived in Japan for five years.
April’s position at PureLinq has her overseeing all content production, managing a team of freelance writers and editors, and building out our content guidelines. She has an MA in print and digital journalism from the Newhouse School at Syracuse University and a BA in Communication Studies and Marketing from Cazenovia College.
Fun fact: April basically runs a zoo with a pet rabbit named Lily and two Australian Shepards named June and Hank; chickens coming soon. She also likes to refurbish furniture in her spare time.
If it needs to get done, Marcus can figure it out. He has worked on e-commerce and lead generation programs for a variety of digital marketing projects. These experiences include SEO, PPC, web analytics, minor development, and email marketing.
Fun fact: Marcus, otherwise known as Larabee Live, is a one-man-band that plays all around Central New York.
Joseph helps to scale up the PureLinq database through blogger research and outreach. He builds white-hat links for high-value content and pages with niche audiences.
Steve has over a decade of SEO and link building experience. He focuses on building white-hat links for high-value content and pages with niche audiences.
Colin performs link mining and outreach for PureLinq’s clients and brings a high level of organization to manage a large number of link placements each month.
Fun fact: Colin loves techno music and playing video games.