Content marketing is a go-to tactic for many websites. But it’s not always the best fit for eCommerce sites. Experienced SEO professionals may struggle to identify link opportunities for commercial pages. Selecting eCommerce landing pages is a major challenge. It can be difficult to decide when to link to your home page, a category page, or a specific product page. Acquiring links to product and category pages is important for top rankings and improving sales,...
Creativity is a source of good ideas for e-commerce link building campaigns. There are many ways to get links, including using coupon codes. These are especially useful in link building because they are designed to be shared. If an affiliate or influencer sees and likes your offer, they’ll share it. Then more will share it, and you get more links pointing back to your pages. To use coupon codes for link building, consider the types...
As your company grows and gains new customers, more writers across the web will start discussing your products and services. Even without outreach and marketing campaigns, bloggers and influencers may naturally include your brand name on websites in your niche. Each time someone mentions your brand or products on their site, you have a golden opportunity to make a connection and possibly secure a backlink. This strategy, called brand mention link building, allows you to...
Product endorsements and reviews are well-worn marketing strategies. But in the age of e-commerce, these tried-and-true tactics are gaining new life. Instead of celebrity endorsements, we have social media influencers. And while reviews have long been a mainstay of selling products, they may be on the decline now. In addition to directly boosting sales, these strategies are useful in link building for e-commerce sites. Get links from influencer pages and posts as well as reviews....
Satya is skilled in SEO, traditional link building, and has sharp knack when it comes to email marketing techniques and deploying email campaigns.
Fun fact: Satya loves shopping and believes in staying stronger together.
Mike Woellert is PureLinq’s digital marketing manager and has several years of digital marketing experience.
Fun fact: Mike is a huge Disney, Star Wars and Marvel movie fanatic.
Richard Cummings has been practicing SEO and online marketing for years. He has set up, analyzed, and optimized countless websites and always looks forward to new, creative challenges to improve website traffic for clients.
Kristie performs business admin and HR tasks for PureLinq.
Fun fact: Kristie loves shopping!
Angela began link building in 2007 and quickly became known as the go-to expert in all things offsite marketing. By combining content marketing, traditional link building, and social media, she was able to set clients up with outstanding programs that delivered results in the form of organic rankings and traffic. Angela joined PureLinq as the Director of Operations in October 2020. Fun fact: Angela is an NFL team owner, as she owns stock in the Green Bay Packers.
Kevin Rowe is one of the top innovators in the search marketing industry, developing industry-leading programs for SEO and link building. He has built world-class programs for a range of companies from fortune 100 to Silicon Valley startups. He is a thought leader with his thoughts being published in Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.
Read Kevin’s latest articles on Search Engine Journal.
Kevin’s personal podcast: the Future of SEO
Kaitlin helps manage freelance writer content, putting her BA in Journalism from Mississippi State University to good use. She also has a minor in French, but don’t ask her to speak it.
Fun fact: Kaitlin was a barista for many years and is on a mission to sip the best coffee in every state.
Jon Lightfoot was founder and CEO of a successful chemical and fragrance company. Upon exiting that role he spent more than a decade agency side and several years brand side wherein he honed robust marketing, strategy and data intelligence acumen. Jon’s strategic marketing initiatives have stewarded healthcare providers, agencies, learning and education based companies, eComm and Fortune 500 companies alike in meeting or exceeding their SEO, branding, performance and audience expansion goals.
Lindsey manages the day-to-day management of freelancer writers and editors as well as content production. In addition to holding two BAs in History and English from Binghamton University, she has a Masters in Magazine, Newspaper, and Online Journalism from Syracuse University’s Newhouse School of Public Communications.
Fun fact: Lindsey has traveled to 11 countries and it’s on her bucket list to visit every continent.
James is the PureLinq Developer. He is responsible for building and maintaining the client portal.
Fun fact: James lived in Japan for five years.
April’s position at PureLinq has her overseeing all content production, managing a team of freelance writers and editors, and building out our content guidelines. She has an MA in print and digital journalism from the Newhouse School at Syracuse University and a BA in Communication Studies and Marketing from Cazenovia College.
Fun fact: April basically runs a zoo with a pet rabbit named Lily and two Australian Shepards named June and Hank; chickens coming soon. She also likes to refurbish furniture in her spare time.
If it needs to get done, Marcus can figure it out. He has worked on e-commerce and lead generation programs for a variety of digital marketing projects. These experiences include SEO, PPC, web analytics, minor development, and email marketing.
Fun fact: Marcus, otherwise known as Larabee Live, is a one-man-band that plays all around Central New York.
Joseph helps to scale up the PureLinq database through blogger research and outreach. He builds white-hat links for high-value content and pages with niche audiences.
Steve has over a decade of SEO and link building experience. He focuses on building white-hat links for high-value content and pages with niche audiences.
Colin performs link mining and outreach for PureLinq’s clients and brings a high level of organization to manage a large number of link placements each month.
Fun fact: Colin loves techno music and playing video games.