Anyone who manages or contributes to an e-commerce website understands the ultimate objective: bringing in traffic and converting visitors to customers. Whether directly or indirectly, everything that site managers, digital marketers, designers, and writers do should serve the greater purpose of generating sales. Of course, there are infinite marketing strategies and tactics that teams can employ to improve their domain’s rank and authority and, in turn, accomplish their business objectives. To name a few, e-commerce...
End of the year or beginning of the new year—when is the best time to create a new marketing plan? Traditional business planning suggests that the answer is near the end of a given year. A business can take time to reflect on what it’s accomplished; end of year is also an excellent time to look forward to what’s next, possibly through the lens of an updated SWOT analysis. After doing some analysis and deep-thinking,...
Erik is an SEO power house focused on advanced distribution tactics, technical on-page SEO, and content strategy.
Jon Lightfoot was founder and CEO of a successful chemical and fragrance company. Upon exiting that role he spent more than a decade agency side and several years brand side wherein he honed robust marketing, strategy and data intelligence acumen. Jon’s strategic marketing initiatives have stewarded healthcare providers, agencies, learning and education based companies, eComm and Fortune 500 companies alike in meeting or exceeding their SEO, branding, performance and audience expansion goals.
Lindsey manages the day-to-day management of freelancer writers and editors as well as content production. In addition to holding two BAs in History and English from Binghamton University, she has a Masters in Magazine, Newspaper, and Online Journalism from Syracuse University’s Newhouse School of Public Communications.
Fun fact: Lindsey has traveled to 11 countries and it’s on her bucket list to visit every continent.
James is the PureLinq Developer. He is responsible for building and maintaining the client portal.
Fun fact: James lived in Japan for five years.
April’s position at PureLinq has her overseeing all content production, managing a team of freelance writers and editors, and building out our content guidelines. She has an MA in print and digital journalism from the Newhouse School at Syracuse University and a BA in Communication Studies and Marketing from Cazenovia College.
Fun fact: April basically runs a zoo with a pet rabbit named Lily and two Australian Shepards named June and Hank; chickens coming soon. She also likes to refurbish furniture in her spare time.
If it needs to get done, Marcus can figure it out. He has worked on e-commerce and lead generation programs for a variety of digital marketing projects. These experiences include SEO, PPC, web analytics, minor development, and email marketing.
Fun fact: Marcus, otherwise known as Larabee Live, is a one-man-band that plays all around Central New York.
Joseph helps to scale up the PureLinq database through blogger research and outreach. He builds white-hat links for high-value content and pages with niche audiences.
Steve has over a decade of SEO and link building experience. He focuses on building white-hat links for high-value content and pages with niche audiences.
Colin performs link mining and outreach for PureLinq’s clients and brings a high level of organization to manage a large number of link placements each month.
Fun fact: Colin loves techno music and playing video games.