Anyone who manages or contributes to an e-commerce website understands the ultimate objective: bringing in traffic and converting visitors to customers. Whether directly or indirectly, everything that site managers, digital marketers, designers, and writers do should serve the greater purpose of generating sales. Of course, there are infinite marketing strategies and tactics that teams can employ to improve their domain’s rank and authority and, in turn, accomplish their business objectives. To name a few, e-commerce...
As your company gains recognition, more and more consumers will start discussing your products and services online. With talk of your business disseminating across the web, it will become increasingly vital—and challenging—to monitor your brand. Countless publications, bloggers, and influencers churn out content each day. If you don’t take a systematic approach to tracking your brand mentions, you may miss out on critical consumer feedback and opportunities to gain valuable backlinks. Securing a backlink on...
Both quality and quantity of backlinks have their place. according to Neil Patel, some businesses and their goals will benefit more from quantity and less from quality, and others vice-versa. But no matter your strategy, there are some types of backlinks your should be cautious of. Non-Contextual Links A contextual backlink is one that is relevant to your site on all levels: the site offering the backlink is closely related to yours in topic...
Link building can be an arduous pursuit. Sorting through site after site to find a handful that could potentially offer a valuable backlink, performing outreach to blog authors and influencers, doing backlink research, and thinking up ever more creative methods to earn links takes time and effort. At a certain point, it can all start to feel a bit overwhelming. Lucky for you, plenty of resources exist to help alleviate much of the stress and...
Lindsey manages the day-to-day management of freelancer writers and editors as well as content production. In addition to holding two BAs in History and English from Binghamton University, she has a Masters in Magazine, Newspaper, and Online Journalism from Syracuse University’s Newhouse School of Public Communications.
Fun fact: Lindsey has traveled to 11 countries and it’s on her bucket list to visit every continent.
At PureLinq, Josh handles content marketing and growth hacking to build PureLinq as a brand.
Deb comes to PureLinq with
At PureLinq, Patrick is responsible for ensuring the internal teams are aligned with his clients’ objectives and the client is best setup to benefit from Rowe Digital’s services. He is new to the CNY area after spending the last 20 years in Seattle, WA.
Fun fact: He is an avid dog lover with two French Bulldogs and a Dogue De Bordeaux.
James is the PureLinq Developer. He is responsible for building and maintaining the client portal.
Fun fact: James lived in Japan for five years.
April’s position at PureLinq has her overseeing all content production, managing a team of freelance writers and editors, and building out our content guidelines. She has an MA in print and digital journalism from the Newhouse School at Syracuse University and a BA in Communication Studies and Marketing from Cazenovia College.
Fun fact: April basically runs a zoo with a pet rabbit named Lily and two Australian Shepards named June and Hank; chickens coming soon. She also likes to refurbish furniture in her spare time.
If it needs to get done, Marcus can figure it out. He has worked on e-commerce and lead generation programs for a variety of digital marketing projects. These experiences include SEO, PPC, web analytics, minor development, and email marketing.
Fun fact: Marcus, otherwise known as Larabee Live, is a one-man-band that plays all around Central New York.
Joseph helps to scale up the PureLinq database through blogger research and outreach. He builds white-hat links for high-value content and pages with niche audiences.
Steve has over a decade of SEO and link building experience. He focuses on building white-hat links for high-value content and pages with niche audiences.
Colin performs link mining and outreach for PureLinq’s clients and brings a high level of organization to manage a large number of link placements each month.
Fun fact: Colin loves techno music and playing video games.
Sheera performs link mining and outreach for PureLinq’s clients and brings a high level of organization to manage a large number of link placements each month.