Journalists want relevant
pitches and content from PR experts.
of journalists want PRs to understand what their audience finds relevant.
will block media relations professionals if sending too many irrelevant pitches.
of journalists say they use social to find trending topics.
– Cision 2023 State of the Media Report.
Digital PR is a strategy that offers an alternative to link building where businesses or individuals position themselves as authorities in their field by providing expert insights, analysis, or opinions on current news, trends, or topics relevant to their industry.
As a result, the media will provide a link or brand mentions. Links typically point to the homepage, expert bio, or research page. Whereas the brand mentions can be of the expert, brand, or branded study/report’s name.