Home Digital PR for SEO: Mini MBA

Mini MBA for Digital Marketers & SEOs

A course for digital marketers that want to learn how to executive digital PR for SEO and build links and brand mentions with that improve your EEAT to drive organic visibility and ranking.
  • Overview
  • Why Sign Up
  • What’s included

This course was born out of our journey through the intersections of SEO and digital PR, where we discovered the untapped potential of marketing owned assets to elevate website authority and EEAT.

What to Expect

Learn how to secure links and brand mentions from publications like MSN, Forbes, Inc.com and more.

This course distills hard-earned knowledge from years spent working alongside digital PR firms and providing SEO guidance to in-house digital PR teams. It’s designed to transition you from traditional link building tactics to mastering digital PR, with a focus on leveraging owned assets to earn scalable links and brand mentions effectively.

The Essence of Digital PR for SEO

Digital PR is an alternative to link building.

Digital PR for SEO is more than link building, and that’s why it works to improve organic visibility and commercial page rankings.

  • Link building & brand mentions: Links and brand mentions together are a driving force in a site’s ability to rank in top positions.
  • EEAT development: Digital PR demonstrates the experience, expertise, authority and trust of a site and the individuals behind it.
  • Topical authority development: Instead of links directly to a page, digital PR increases a site’s topical relevancy to a given category.
  • Asset marketing: Create unique assets (e.g., unique research and data) instead of content that can earn media coverage.

Digital PR is different than link building. Digital PR builds links and brand mentions as a result of using a strategy called Owned Asset Marketing (OAM).

Owned Asset Marketing (OAM): The Revelation

Owned Asset Marketing (OAM) is a digital PR for SEO strategy that optimizes the digital PR process to earn links and brand mentions efficiently from local, national and trade media: podcasts and press

These links and brand mentions are unique as they build overall site authority and EEAT, as press and podcasts are specialists at selecting experts and trusted sources to support their content.

Owned assets in digital PR include a specific type of content and resources that significantly enhance a brand’s ability to earn media and engage audiences.

OAM specifically focused on data-driven assets:

  • Expert Commentary: Establishes thought leadership through insightful perspectives on industry-relevant topics.
  • Unique Research: Offers exclusive data, attracting attention and demonstrating commitment to industry advancement.
  • Trend Analysis: Identifies and analyzes industry trends, positioning the brand as forward-thinking and informative.
  • Market Insights: Digests complex data into actionable insights, saving audiences time and informing decisions.

These assets are marketed in the OAM process.

How OAM Works:

The OAM process involves identifying your expertise, analyzing media trends, creating valuable content assets based on these insights, and pitching them to media outlets with custom angles to earn high-quality links and mentions:

  1. Identify Expertise: Recognize areas of substantial expertise within your organization.
  2. Find Media Trends: Analyze the media landscape for trending topics and audience interests.
  3. Create Owned Assets: Develop content assets like expert commentary, research findings, and infographics based on identified expertise and trends.
  4. Pitch Custom Angles: Tailor pitches for media outlets, showcasing the unique insights your assets bring.

This course will guide you through marketing these assets effectively with digital PR tactics to capture the attention of journalists and generate links and brand mentions.

Signing up for this Mini MBA course in Digital PR for SEO presents a unique opportunity not just to learn, but to apply groundbreaking strategies that directly maximize your organic visibility in search engines.

Here’s why diving into this course is essential and why digital PR is pivotal for SEO success.

Why Sign Up for This Course?

  • Exclusive Insights: Gain access to exclusive knowledge distilled from years of practical experience and collaborations with top-tier digital PR firms and SEO experts.
  • Transformative Strategies: Learn to shift from traditional SEO tactics to innovative digital PR strategies that leverage owned assets for substantial brand growth.
  • Practical Applications: This course isn’t just theoretical; it’s packed with case studies, real-world examples, training videos, and webinars to ensure you can apply what you learn immediately.
  • Network of Experts: Join a community of like-minded professionals, gaining insights from peers and industry leaders committed to pioneering the future of digital marketing.

Why Digital PR for SEO?

  • Beyond Link Building: Digital PR extends far beyond traditional link building. It’s about earning mentions and links from authoritative sources, which are increasingly valued by search engines in ranking algorithms.
  • Brand Mentions: Brand mentions, even without a direct link, play a significant role in SEO. They contribute to brand authority and recognition, signaling to search engines the relevance and significance of your brand within your industry.
  • Editorial Discretion: Links and mentions obtained through digital PR are the result of editorial choices made by trusted media outlets. This editorial discretion lends additional credibility to your brand and website, which is highly regarded by search engines.
  • Enhanced EEAT: Google’s focus on Experience, Expertise, Authority, and Trust (EEAT) as ranking factors is perfectly aligned with the outcomes of an effective digital PR strategy. Digital PR showcases your brand’s expertise and authority, directly impacting your EEAT scores.
  • AI and Algorithm Advancements: With the integration of AI in search algorithms, the ability to discern the quality and relevance of links and mentions has improved. Digital PR ensures your brand stands out in this sophisticated evaluative process.

By enrolling in this course, you’re not just learning about digital PR; you’re equipping yourself with the skills to navigate the evolving digital marketing landscape confidently. This course is designed to make you a leader in digital PR for SEO, capable of leveraging owned assets to significantly enhance your brand’s online authority and visibility.

Prepare to transform your approach to SEO and digital marketing by understanding the core principles of digital PR and how to effectively implement them. Join us on this journey to mastering digital PR for SEO and elevate your brand to new heights.

A short weekly email newsletter.

This course offers digital marketers and SEOs a comprehensive blueprint to launch their own OAM strategy and begin securing media coverage with digital PR for SEO,

Course Outline

In the course, you’ll learn how to execute the foundational OAM process to gain media placements.

  • Identify Expertise: Recognize areas of substantial expertise within your organization.
  • Find Media Trends: Analyze the media landscape for trending topics and audience interests.
  • Create Assets for Media: Develop content assets like expert commentary, research findings, and infographics based on identified expertise and trends.
  • Pitch Custom Angles: Tailor pitches for media outlets, showcasing the unique insights your assets bring.

Course Deliverables

  • Actionable Frameworks: For integrating PR and SEO across the customer journey with topic tours.
  • Scalable Processes: Guidelines for setting up, building, launching, and scaling integrated PR and SEO efforts.
  • Templates and Tools: For operational efficiency, research, content creation, and dashboard reporting.
  • Case Studies: Insights from real-world applications of the course principles.
  • Enabling Resources: Access to recommended tools, services, and platforms that facilitate the integration of PR and SEO.

This course is for those ready to unlock the synergy between digital PR and SEO, transforming how you think about and execute digital marketing strategies.

Join me in this journey to leverage digital PR for unparalleled SEO success.

Looking forward to embarking on this transformative journey together.

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About the Presenters

Kevin Rowe

Presenter: Kevin Rowe

Kevin is the Founder & Head of Digital PR Strategy at PureLinq, a provider of digital PR for SEO services.

After graduating with a degree in Integrated Marketing Communications from the Roy Park School of Communication at Journalism at Ithaca College, he was a researcher and editor for post-doctorate researchers from Cornell University, performing field research in Chile. This was his introduction to the power of primary research and true field expertise.

Starting in 2010, he began designing and executing SEO, paid media, and PR initiatives for enterprise clients. He found himself consulting for digital, social, and communications firms in New York, and beyond. This experience included consulting for global powerhouses like Teneo Holdings, Coca-Cola, Novartis and Siemens.

This was a path to building two search and digital PR agencies that won enterprise clients like Hyatt Hotels, Kaplan University, Groupon, VMware, and so much more.

He found this experience invaluable, which made sense to share in contributions to publications like Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.

Read Kevin’s latest articles on Search Engine Journal.

Thought leadership in:

seo articles by kevin rowe

Clients include:

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Interested in Digital PR Links & Mentions?

Contact PureLinq today to start distributing articles and getting links to your content.
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Contact Us

Phone: 607.373.9351

Address: PO Box 213547, Royal Palm Beach FL 33421

Email: info@purelinq.com


PureLinq is a service provider of digital PR for SEO, offering a true alternative to link building using digital PR to build a site’s reputation as well as earning links, brand mentions.


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PureLinq is a link building and enterprise SEO technology firm. When you need a program to work, call us. We build highly-complex programs that perform.

Copyright by PureLinq. All rights reserved.

Rea Martin,

Content Writer

Rea is a Journalism graduate with a passion for writing about technology as well as other topics like business, finance and lifestyle. She has a background in research and working with start-ups and scale-ups, especially in the software and tech sector.

Jacqueline Ochieng,

Content Writer

I am a proficient writer specializing in writing researched articles and academic papers. I have published some of my work in peer-reviewed journals. I am also a market and social research practitioner.

Damilola Esebame,

Content Writer

Damilola is a freelance content writer and a multifaceted gambling expert. When he’s not writing or researching, he spends his time with family and friends, watching sports, swimming, or playing video games.

Olusomi Oduguwa,

Content Writer

When he isn’t writing, you can catch him listening to podcasts or enjoying the game of football.

Nadia Chapman,

Content Writer

Nadia Chapman is a Content Writer at PureLinq. She has a Bachelor of Communication from Griffith University, and currently writes at the crossroads of business and community journalism for local and international clients.

Triston Brewer,

Freelance Content Writer

Triston Brewer is a writer and journalist that has been featured in The New York Times, Huffington Post, Vogue Italia, Washington Post, and other online and print magazines in the U.S. and internationally. Fluent in 4 languages, he is currently working on his fifth book.

Antonio B Callueng Jr

Freelance Content Writer

An experienced educator, content writer, social media advocate, and travel enthusiast.

Trevor Coulombe,

Junior SEO Outreach Specialist

Trevor helps manage comprehensive link-building campaigns for a variety of clients at Purelinq.

Cody Riebe,

SEO Account Manager

Tristan Burgener,

SEO Account Manager

Tristan has been in the SEO industry since 2017. He works directly with our clients to monitor performance, strategy and growth in each of the campaigns.

Jayme Reid,

Business Strategist

I started in SEO sales around 2014 and quickly became the lead salesman at a former company. I started my own SEO company shortly after. My company did well, but I decided to rejoin the corporate world with Purelinq as the first business strategist! I have a pug named Gideon. I love Jesus. I am an outgoing nerd that you can catch playing Magic The Gathering or other intense board games in my spare time.

Satya Pattigilli,

Marketing Outreach Specialist

Satya is skilled in SEO, traditional link building, and has sharp knack when it comes to email marketing techniques and deploying email campaigns.

Fun fact: Satya loves shopping and believes in staying stronger together.

Mike Woellert,

Digital Marketing Manager

Mike Woellert is PureLinq’s digital marketing manager and has several years of digital marketing experience.

Fun fact: Mike is a huge Disney, Star Wars and Marvel movie fanatic.

Richard Cummings,

Product Manager

Richard Cummings has been practicing SEO and online marketing for years.  He has set up, analyzed, and optimized countless websites and always looks forward to new, creative challenges to improve website traffic for clients.

Kristie VanHatten,

Business Administrator

Kristie performs business admin and HR tasks for PureLinq.

Fun fact: Kristie loves shopping!

Kevin Jaskolka,

VP Of Business Development


Angela Moore,

Director Of Operations

Angela began link building in 2007 and quickly became known as the go-to expert in all things offsite marketing. By combining content marketing, traditional link building, and social media, she was able to set clients up with outstanding programs that delivered results in the form of organic rankings and traffic. Angela joined PureLinq as the Director of Operations in October 2020. Fun fact: Angela is an NFL team owner, as she owns stock in the Green Bay Packers.

Kevin Rowe,

Founder / CEO

Kevin Rowe is one of the top innovators in the search marketing industry, developing industry-leading programs for SEO and link building. He has built world-class programs for a range of companies from fortune 100 to Silicon Valley startups. He is a thought leader with his thoughts being published in Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.

Read Kevin’s latest articles on Search Engine Journal.

Kevin’s personal podcast: the Future of SEO

Kaitlin O’Dougherty,

Junior Content Production Specialist

Kaitlin helps manage freelance writer content, putting her BA in Journalism from Mississippi State University to good use. She also has a minor in French, but don’t ask her to speak it.

Fun fact: Kaitlin was a barista for many years and is on a mission to sip the best coffee in every state.

Jon Lightfoot,

VP of Strategy

Jon Lightfoot was founder and CEO of a successful chemical and fragrance company. Upon exiting that role he spent more than a decade agency side and several years brand side wherein he honed robust marketing, strategy and data intelligence acumen. Jon’s strategic marketing initiatives have stewarded healthcare providers, agencies, learning and education based companies, eComm and Fortune 500 companies alike in meeting or exceeding their SEO, branding, performance and audience expansion goals.

Lindsey Sabado,

Content Production Specialist

Lindsey manages the day-to-day management of freelancer writers and editors as well as content production. In addition to holding two BAs in History and English from Binghamton University, she has a Masters in Magazine, Newspaper, and Online Journalism from Syracuse University’s Newhouse School of Public Communications.

Fun fact: Lindsey has traveled to 11 countries and it’s on her bucket list to visit every continent.

James Allen,

PureLinq Developer

James is the PureLinq Developer. He is responsible for building and maintaining the client portal.

Fun fact: James lived in Japan for five years.

April Rink,

Senior Content Manager

April’s position at PureLinq has her overseeing all content production, managing a team of freelance writers and editors, and building out our content guidelines. She has an MA in print and digital journalism from the Newhouse School at Syracuse University and a BA in Communication Studies and Marketing from Cazenovia College.

Fun fact: April basically runs a zoo with a pet rabbit named Lily and two Australian Shepards named June and Hank; chickens coming soon. She also likes to refurbish furniture in her spare time.

Marcus Larabee,

SEO Strategist

If it needs to get done, Marcus can figure it out. He has worked on e-commerce and lead generation programs for a variety of digital marketing projects. These experiences include SEO, PPC, web analytics, minor development, and email marketing.

Fun fact: Marcus, otherwise known as Larabee Live, is a one-man-band that plays all around Central New York.

Joseph Pineda,

Outreach Specialist

Joseph helps to scale up the PureLinq database through blogger research and outreach. He builds white-hat links for high-value content and pages with niche audiences.

Steven Szeliga,

Senior Outreach Specialist

Steve has over a decade of SEO and link building experience. He focuses on building white-hat links for high-value content and pages with niche audiences.

Colin Gacek,

Senior Outreach Specialist

Colin performs link mining and outreach for PureLinq’s clients and brings a high level of organization to manage a large number of link placements each month.

Fun fact: Colin loves techno music and playing video games.