25% Increase in E-commerce Non-Brand Organic Traffic Growth
As AI search and AI Overviews expanded, many e-commerce brands saw informational traffic become less reliable. The question became more direct: could an online seafood brand grow organic traffic by investing in high-value informational content and building authority through targeted link acquisition? Challenge The brand needed to capture demand beyond product searches. Customers were searching […]
5 Ways to Use Ahrefs’ Batch Analysis Tool
Online competition is strong and continuously becoming fiercer. As digital tools evolve, so does the sophistication of the strategies employed. The considerations run from social media ads, retargeting campaigns, Google searches, content and bylines, keywords, and much more. It’s enough to stress out any online marketer. It’s particularly tough for e-Commerce marketers in the CPG […]
The Ultimate Skyscraper Guide for Link Building
It can be easy to overlook the importance of an end to end content strategy. The focus can be on creating great articles while neglecting the promotion process. Hoping to earn backlinks because a resource is well-written is not a strategy. While it may be true that “content is king,” don’t fall for the “if […]
Ahrefs Tool Guide: Site Explorer for e-Commerce
There are many examples of e-commerce success stories. All of those successes are due to a coherent marketing plan. Online retail success is directly attributable to the right marketing strategies. Competing with other e-commerce sites takes more than just time and effort. The right research and metrics are vital to building a plan for improving […]
Is it Time for a Boost on Your Site? How to Choose Pages for a Content Refresh
No matter how valuable a page of content is, the search volume and rank will begin to decline at some point in the future. Refreshing content is essential for maintaining traffic and rankings. It is also important for attracting natural links. You can refresh every page you have, but some pages will need it more […]