Using Media Trends for Content Topic Ideation
This article is part of a series about integrating PR & SEO. I’ve covered some important topics about identifying your area of expertise and audience journey mapping, let’s pivot to a crucial aspect of integrated PR and SEO strategies: identifying content topics by using relevant trends that are relevant to your audience and the media. […]
Creating an Audience Journey Map (Customer or Buyer)
My life changed when I started mapping out the audience journey. As we delve deeper into the nuances of effective integrated marketing strategies, understanding audience journey mapping becomes indispensable. This email outlines a structured approach to mapping the customer or buyer’s journey, a pivotal component for tailoring your PR and SEO efforts to meet your […]