101 Course: Integrated SEO & PRDigital PRSEO Using Media Trends for Content Topic Ideation

March 16, 2024by Kevin Rowe

This article is part of a series about integrating PR & SEO. 

I’ve covered some important topics about identifying your area of expertise and audience journey mapping, let’s pivot to a crucial aspect of integrated PR and SEO strategies: identifying content topics by using relevant trends that are relevant to your audience and the media.

This email outlines a structured approach to trend identification, ensuring your content resonates and captures the attention of both your target audience and media outlets.

What is Trend Identification?

Trend identification involves recognizing and analyzing current and emerging patterns, topics, and interests within your industry that capture the attention of your audience and the media. It’s about finding current trends that are interesting to the audience and media but also predicting trends by identifying unaddressed topics.

For example,

if you’re in the health and wellness industry, current trends might include “mindfulness and mental health” or “home workout routines.” By using tools like Google Trends, you might notice a rising interest in “virtual wellness coaching.” Although content and media coverage on this topic might be limited, its growing search interest suggests it’s an emerging trend.

Another instance could be within the tech industry, where the rapid development of “artificial intelligence” consistently garners attention. A deeper dive might reveal an emerging focus on “ethical AI,” a topic that’s beginning to spark discussions in tech forums and social media but hasn’t yet saturated mainstream media or content strategies.

In the environmental sector, “sustainable living” remains a broad, enduring trend. However, the increasing focus on “zero-waste lifestyles” or “sustainable fashion” can represent niche trends that are evolving and present opportunities for brands to position themselves as early authorities on these subjects.

By identifying these trends, brands can tailor their PR and SEO efforts to align with the interests and concerns of their audience and the media landscape. This strategic alignment allows for creating content that not only ranks well in SEO due to less competition but also piques the interest of journalists and media outlets looking to cover fresh, engaging topics.

Understanding trends allows you to tailor your PR and SEO efforts to align with the interests and concerns of your audience and the media landscape.

For SEO, identifying topics with limited content coverage means they are less competitive and easier to rank.

For PR, journalists and media want to cover new topics to engage the audience. Your expertise or content around specific trends gives you an advantage in securing media links and mentions.

I created a topic map template in the REACT Framework workbook to organize and identify topics related to market and media trends.

Step 1: Select topics and keywords previous analysis

Use the audience journey and area of expertise to identify topics and keywords to search for trends.

Areas of expertise considerations: Based on the areas you identified in the first step of the REACT framework, create a keyword and topic list.

Audience journey considerations: Turn the audience insights at each stage of the journey and create a list of topic ideas and keywords to research trends.

  • Awareness: Focus on the initial pain points or questions that lead customers to recognize they have a need. Keywords at this stage are often more general or question-based, reflecting the customer’s search for information.
  • Consideration: Identify the criteria customers use to evaluate solutions or alternatives. Keywords here get more specific, relating to product categories, solutions, or comparisons.
  • Decision: Look at the factors that influence the final purchase decision. Keywords can include brand names, product-specific terms, and transactional phrases like “buy” or “deal.”

Step 2: Trend research and analysis

Utilize tools like Google Trends, BuzzSumo, and SEMrush to uncover what topics are gaining traction within your industry and among your audience. Monitor social media platforms and industry forums for real-time discussions and emerging themes.

Media Monitoring:
Keep an eye on leading publications and influencers in your field to understand the narratives capturing media attention.

Tools like MuckRack and Cision can help track media mentions and trends, providing insights into the landscape your content will enter.

Audience Feedback:
Engage directly with your audience through surveys, social media, or customer feedback channels to gather firsthand insights into their interests and needs.

Analyze customer data and search queries on your website to identify what your audience is actively seeking.

Competitor Observation:
Observe your competitors’ content and media coverage to identify which topics resonate with your shared audience.

Tools like Ahrefs and SimilarWeb offer competitive analysis features that can highlight trending topics in your niche.

Step 3: Identify Topics

Combine insights from your research, media monitoring, audience feedback, and competitor observation to identify key trends.

Develop a content strategy that integrates these trends into your PR and SEO initiatives, ensuring your efforts are both topical and targeted.

Topic Ideations Examples

Using trends to identify topic ideas is a dynamic way to ensure your content is timely, relevant, and engaging. Here are several examples across different industries:

Health and Wellness Industry
Trend: Growing interest in mental health and self-care during the pandemic.

Topic Ideas:

  • “10 Self-Care Strategies to Manage Pandemic Stress”
  • “How Meditation and Mindfulness Apps Can Ease COVID-19 Anxiety”
  • “The Role of Virtual Therapy in Maintaining Mental Health During Lockdowns”

By tapping into the increased awareness and concern for mental health due to COVID-19, these topics address the immediate needs and interests of the audience, offering practical advice and solutions.

Tech Industry

Trend: The rise of remote work technology due to global shifts in working environments.

Topic Ideas:

  • “Choosing the Right Remote Work Tools for Your Team”
  • “The Future of Work: How Technology Is Shaping Remote Workplaces”
  • “Remote Work Security: Protecting Your Data Outside the Office”

These topics leverage the trend of remote work, providing insights into technology selection, future predictions, and security considerations, all crucial for businesses adapting to new work models.

Environmental Sector

Trend: Increased consumer interest in sustainable living and reducing plastic use.

Topic Ideas:

  • “5 Easy Swaps to Make Your Home Plastic-Free”
  • “Sustainable Living: How to Reduce Your Carbon Footprint”
  • “The Impact of Plastic Pollution on Marine Life and What You Can Do About It”

With sustainability at the forefront of consumer minds, these topics offer actionable advice for individuals looking to make a difference, as well as broader educational content on the impact of their choices.

Fashion Industry

Trend: The emergence of sustainable fashion and ethical consumption.

Topic Ideas:

  • “The Ultimate Guide to Sustainable Fashion Brands”
  • “Ethical Fashion: How Your Clothes Make a Difference”
  • “Upcycling Your Wardrobe: Fashionable Tips for Sustainable Style”

These topics cater to a growing audience interested in how their fashion choices affect the environment and society, providing guidance on making more ethical decisions.

Food Industry

Trend: The popularity of plant-based diets and alternative proteins.

Topic Ideas:

  • “Plant-Based Proteins: Delicious Recipes to Try Today”
  • “The Environmental Benefits of a Plant-Based Diet”
  • “Beyond Meat and Tofu: Exploring Alternative Protein Sources”

As plant-based diets gain traction, these topics explore practical recipes, environmental impacts, and alternatives to traditional protein sources, appealing to both current vegetarians and curious omnivores.

Additional Resources

Template: Topic Ideation Map

All White PureLinq Logo
white PureLinq logo
Contact Us

Phone: 607.373.9351

Address: PO Box 213547, Royal Palm Beach FL 33421

Email: info@purelinq.com


PureLinq is a service provider of digital PR for SEO, offering a true alternative to link building using digital PR to build a site’s reputation as well as earning links, brand mentions.


If you wish to receive our latest news in your email box, just subscribe to our newsletter. We won’t spam you, we promise!


PureLinq is a link building and enterprise SEO technology firm. When you need a program to work, call us. We build highly-complex programs that perform.

Copyright by PureLinq. All rights reserved.

Rea Martin,

Content Writer

Rea is a Journalism graduate with a passion for writing about technology as well as other topics like business, finance and lifestyle. She has a background in research and working with start-ups and scale-ups, especially in the software and tech sector.

Jacqueline Ochieng,

Content Writer

I am a proficient writer specializing in writing researched articles and academic papers. I have published some of my work in peer-reviewed journals. I am also a market and social research practitioner.

Damilola Esebame,

Content Writer

Damilola is a freelance content writer and a multifaceted gambling expert. When he’s not writing or researching, he spends his time with family and friends, watching sports, swimming, or playing video games.

Olusomi Oduguwa,

Content Writer

When he isn’t writing, you can catch him listening to podcasts or enjoying the game of football.

Nadia Chapman,

Content Writer

Nadia Chapman is a Content Writer at PureLinq. She has a Bachelor of Communication from Griffith University, and currently writes at the crossroads of business and community journalism for local and international clients.

Triston Brewer,

Freelance Content Writer

Triston Brewer is a writer and journalist that has been featured in The New York Times, Huffington Post, Vogue Italia, Washington Post, and other online and print magazines in the U.S. and internationally. Fluent in 4 languages, he is currently working on his fifth book.

Antonio B Callueng Jr

Freelance Content Writer

An experienced educator, content writer, social media advocate, and travel enthusiast.

Trevor Coulombe,

Junior SEO Outreach Specialist

Trevor helps manage comprehensive link-building campaigns for a variety of clients at Purelinq.

Cody Riebe,

SEO Account Manager

Tristan Burgener,

SEO Account Manager

Tristan has been in the SEO industry since 2017. He works directly with our clients to monitor performance, strategy and growth in each of the campaigns.

Jayme Reid,

Business Strategist

I started in SEO sales around 2014 and quickly became the lead salesman at a former company. I started my own SEO company shortly after. My company did well, but I decided to rejoin the corporate world with Purelinq as the first business strategist! I have a pug named Gideon. I love Jesus. I am an outgoing nerd that you can catch playing Magic The Gathering or other intense board games in my spare time.

Satya Pattigilli,

Marketing Outreach Specialist

Satya is skilled in SEO, traditional link building, and has sharp knack when it comes to email marketing techniques and deploying email campaigns.

Fun fact: Satya loves shopping and believes in staying stronger together.

Mike Woellert,

Digital Marketing Manager

Mike Woellert is PureLinq’s digital marketing manager and has several years of digital marketing experience.

Fun fact: Mike is a huge Disney, Star Wars and Marvel movie fanatic.

Richard Cummings,

Product Manager

Richard Cummings has been practicing SEO and online marketing for years.  He has set up, analyzed, and optimized countless websites and always looks forward to new, creative challenges to improve website traffic for clients.

Kristie VanHatten,

Business Administrator

Kristie performs business admin and HR tasks for PureLinq.

Fun fact: Kristie loves shopping!

Kevin Jaskolka,

VP Of Business Development


Angela Moore,

Director Of Operations

Angela began link building in 2007 and quickly became known as the go-to expert in all things offsite marketing. By combining content marketing, traditional link building, and social media, she was able to set clients up with outstanding programs that delivered results in the form of organic rankings and traffic. Angela joined PureLinq as the Director of Operations in October 2020. Fun fact: Angela is an NFL team owner, as she owns stock in the Green Bay Packers.

Kevin Rowe,

Founder / CEO

Kevin Rowe is one of the top innovators in the search marketing industry, developing industry-leading programs for SEO and link building. He has built world-class programs for a range of companies from fortune 100 to Silicon Valley startups. He is a thought leader with his thoughts being published in Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.

Read Kevin’s latest articles on Search Engine Journal.

Kevin’s personal podcast: the Future of SEO

Kaitlin O’Dougherty,

Junior Content Production Specialist

Kaitlin helps manage freelance writer content, putting her BA in Journalism from Mississippi State University to good use. She also has a minor in French, but don’t ask her to speak it.

Fun fact: Kaitlin was a barista for many years and is on a mission to sip the best coffee in every state.

Jon Lightfoot,

VP of Strategy

Jon Lightfoot was founder and CEO of a successful chemical and fragrance company. Upon exiting that role he spent more than a decade agency side and several years brand side wherein he honed robust marketing, strategy and data intelligence acumen. Jon’s strategic marketing initiatives have stewarded healthcare providers, agencies, learning and education based companies, eComm and Fortune 500 companies alike in meeting or exceeding their SEO, branding, performance and audience expansion goals.

Lindsey Sabado,

Content Production Specialist

Lindsey manages the day-to-day management of freelancer writers and editors as well as content production. In addition to holding two BAs in History and English from Binghamton University, she has a Masters in Magazine, Newspaper, and Online Journalism from Syracuse University’s Newhouse School of Public Communications.

Fun fact: Lindsey has traveled to 11 countries and it’s on her bucket list to visit every continent.

James Allen,

PureLinq Developer

James is the PureLinq Developer. He is responsible for building and maintaining the client portal.

Fun fact: James lived in Japan for five years.

April Rink,

Senior Content Manager

April’s position at PureLinq has her overseeing all content production, managing a team of freelance writers and editors, and building out our content guidelines. She has an MA in print and digital journalism from the Newhouse School at Syracuse University and a BA in Communication Studies and Marketing from Cazenovia College.

Fun fact: April basically runs a zoo with a pet rabbit named Lily and two Australian Shepards named June and Hank; chickens coming soon. She also likes to refurbish furniture in her spare time.

Marcus Larabee,

SEO Strategist

If it needs to get done, Marcus can figure it out. He has worked on e-commerce and lead generation programs for a variety of digital marketing projects. These experiences include SEO, PPC, web analytics, minor development, and email marketing.

Fun fact: Marcus, otherwise known as Larabee Live, is a one-man-band that plays all around Central New York.

Joseph Pineda,

Outreach Specialist

Joseph helps to scale up the PureLinq database through blogger research and outreach. He builds white-hat links for high-value content and pages with niche audiences.

Steven Szeliga,

Senior Outreach Specialist

Steve has over a decade of SEO and link building experience. He focuses on building white-hat links for high-value content and pages with niche audiences.

Colin Gacek,

Senior Outreach Specialist

Colin performs link mining and outreach for PureLinq’s clients and brings a high level of organization to manage a large number of link placements each month.

Fun fact: Colin loves techno music and playing video games.