Search engines, especially Google, prioritize user experience and relevance in their ranking algorithms. By focusing on the user and building a reputation as a credible source of information on a specific topic, brands can significantly enhance user engagement. Building a reputation around a specific topic or subject area, with a focus on the audience, is critical to organic visibility. Topic tours as an integrated SEO and PR strategy are pivotal for increasing organic ranking and
Comments Off on Organic Asset Marketing (OAM): Starter Guide
OAM… an alternative to link building for digital & product marketing. What is Organic Asset Marketing (OAM)OAM is an organic marketing strategy that uncovers, optimizes and distributes organic assets where & when the audience is searching for answers. The strategy generates links, mentions and actions from reputable sources as a consequence of creative asset marketing. This is done by uncovering your unique value proposition, mapping value to the user journey, and enabling content creators to experience your
Comments Off on 5 Ways to Use Ahrefs’ Batch Analysis Tool for e-Commerce
Online competition is strong and continuously becoming fiercer. As digital tools evolve, so does the sophistication of the strategies employed. The considerations run from social media ads, retargeting campaigns, Google searches, content and bylines, keywords, and much more. It’s enough to stress out any online marketer. It’s particularly tough for e-Commerce marketers in the CPG (consumer packaged goods) space. There are traditional brands that have long histories of loyal followers and household name recognition. There
Creativity is a source of good ideas for e-commerce link building campaigns. There are many ways to get links, including using coupon codes. These are especially useful in link building because they are designed to be shared. If an affiliate or influencer sees and likes your offer, they’ll share it. Then more will share it, and you get more links pointing back to your pages. To use coupon codes for link building, consider the types
Comments Off on Ahrefs Tool Guide: Content Explorer for e-Commerce
Once largely relegated to brick-and-mortar stores, consumer packaged goods (CPGs) finally began growing a large but slow online presence. Today, e-commerce in CPGs is booming. The rise of brands like Warby Parker, Bombas, Harry’s and others, demonstrate the immense potential for online CPG sales. Those big companies followed the trends and had some luck, but they have also benefited from massive funding and marketing departments. For smaller e-commerce CPG brands, you need to rely on
Rea is a Journalism graduate with a passion for writing about technology as well as other topics like business, finance and lifestyle. She has a background in research and working with start-ups and scale-ups, especially in the software and tech sector.
I am a proficient writer specializing in writing researched articles and academic papers. I have published some of my work in peer-reviewed journals. I am also a market and social research practitioner.
Damilola is a freelance content writer and a multifaceted gambling expert. When he’s not writing or researching, he spends his time with family and friends, watching sports, swimming, or playing video games.
When he isn’t writing, you can catch him listening to podcasts or enjoying the game of football.
Nadia Chapman is a Content Writer at PureLinq. She has a Bachelor of Communication from Griffith University, and currently writes at the crossroads of business and community journalism for local and international clients.
Freelance Content Writer
Triston Brewer is a writer and journalist that has been featured in TheNew York Times, Huffington Post, Vogue Italia, Washington Post, and other online and print magazines in the U.S. and internationally. Fluent in 4 languages, he is currently working on his fifth book.
Antonio B Callueng Jr
Freelance Content Writer
An experienced educator, content writer, social media advocate, and travel enthusiast.
Junior SEO Outreach Specialist
Trevor helps manage comprehensive link-building campaigns for a variety of clients at Purelinq.
SEO Account Manager
SEO Account Manager
Tristan has been in the SEO industry since 2017. He works directly with our clients to monitor performance, strategy and growth in each of the campaigns.
I started in SEO sales around 2014 and quickly became the lead salesman at a former company. I started my own SEO company shortly after. My company did well, but I decided to rejoin the corporate world with Purelinq as the first business strategist! I have a pug named Gideon. I love Jesus. I am an outgoing nerd that you can catch playing Magic The Gathering or other intense board games in my spare time.
Marketing Outreach Specialist
Satya is skilled in SEO, traditional link building, and has sharp knack when it comes to email marketing techniques and deploying email campaigns.
Fun fact: Satya loves shopping and believes in staying stronger together.
Digital Marketing Manager
Mike Woellert is PureLinq’s digital marketing manager and has several years of digital marketing experience.
Fun fact: Mike is a huge Disney, Star Wars and Marvel movie fanatic.
Richard Cummings has been practicing SEO and online marketing for years. He has set up, analyzed, and optimized countless websites and always looks forward to new, creative challenges to improve website traffic for clients.
Kristie performs business admin and HR tasks for PureLinq.
Fun fact: Kristie loves shopping!
VP Of Business Development
Director Of Operations
Angela began link building in 2007 and quickly became known as the go-to expert in all things offsite marketing. By combining content marketing, traditional link building, and social media, she was able to set clients up with outstanding programs that delivered results in the form of organic rankings and traffic. Angela joined PureLinq as the Director of Operations in October 2020. Fun fact: Angela is an NFL team owner, as she owns stock in the Green Bay Packers.
Founder / CEO
Kevin Rowe is one of the top innovators in the search marketing industry, developing industry-leading programs for SEO and link building. He has built world-class programs for a range of companies from fortune 100 to Silicon Valley startups. He is a thought leader with his thoughts being published in Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.
Kaitlin helps manage freelance writer content, putting her BA in Journalism from Mississippi State University to good use. She also has a minor in French, but don’t ask her to speak it.
Fun fact: Kaitlin was a barista for many years and is on a mission to sip the best coffee in every state.
VP of Strategy
Jon Lightfoot was founder and CEO of a successful chemical and fragrance company. Upon exiting that role he spent more than a decade agency side and several years brand side wherein he honed robust marketing, strategy and data intelligence acumen. Jon’s strategic marketing initiatives have stewarded healthcare providers, agencies, learning and education based companies, eComm and Fortune 500 companies alike in meeting or exceeding their SEO, branding, performance and audience expansion goals.
Content Production Specialist
Lindsey manages the day-to-day management of freelancer writers and editors as well as content production. In addition to holding two BAs in History and English from Binghamton University, she has a Masters in Magazine, Newspaper, and Online Journalism from Syracuse University’s Newhouse School of Public Communications.
Fun fact: Lindsey has traveled to 11 countries and it’s on her bucket list to visit every continent.
James is the PureLinq Developer. He is responsible for building and maintaining the client portal.
Fun fact: James lived in Japan for five years.
Senior Content Manager
April’s position at PureLinq has her overseeing all content production, managing a team of freelance writers and editors, and building out our content guidelines. She has an MA in print and digital journalism from the Newhouse School at Syracuse University and a BA in Communication Studies and Marketing from Cazenovia College.
Fun fact: April basically runs a zoo with a pet rabbit named Lily and two Australian Shepards named June and Hank; chickens coming soon. She also likes to refurbish furniture in her spare time.
If it needs to get done, Marcus can figure it out. He has worked on e-commerce and lead generation programs for a variety of digital marketing projects. These experiences include SEO, PPC, web analytics, minor development, and email marketing.
Fun fact: Marcus, otherwise known as Larabee Live, is a one-man-band that plays all around Central New York.
Joseph helps to scale up the PureLinq database through blogger research and outreach. He builds white-hat links for high-value content and pages with niche audiences.
Senior Outreach Specialist
Steve has over a decade of SEO and link building experience. He focuses on building white-hat links for high-value content and pages with niche audiences.
Senior Outreach Specialist
Colin performs link mining and outreach for PureLinq’s clients and brings a high level of organization to manage a large number of link placements each month.
Fun fact: Colin loves techno music and playing video games.