How to Earn Links & Mentions with Digital PR for SEO
Build your site’s topical authority with digital PR (DPR), with links from local, national, and trade media. Key Insights Definition and Objectives: Digital PR for SEO involves using digital PR techniques to enhance SEO goals, focusing on organic visibility and influencing audience behavior on a website. Types and Strategies: The article outlines three main types […]
Owned Asset Marketing (OAM): Starter Guide
Digital PR has transformative applications in SEO and is almost a requirement to rank in the top positions of Google. However, not all digital PR techniques have an application in SEO. Owned asset marketing is a strategy tailored to SEO. What is Owned Asset Marketing (OAM)? OAM is a digital PR for SEO strategy that […]
Using Media Trends for Content Topic Ideation
This article is part of a series about integrating PR & SEO. I’ve covered some important topics about identifying your area of expertise and audience journey mapping, let’s pivot to a crucial aspect of integrated PR and SEO strategies: identifying content topics by using relevant trends that are relevant to your audience and the media. […]
Creating an Audience Journey Map (Customer or Buyer)
My life changed when I started mapping out the audience journey. As we delve deeper into the nuances of effective integrated marketing strategies, understanding audience journey mapping becomes indispensable. This email outlines a structured approach to mapping the customer or buyer’s journey, a pivotal component for tailoring your PR and SEO efforts to meet your […]
How to Identify Your Area of Expertise
Expertise is a cornerstone for the integrating PR & SEO strategy. Below is a guide to understanding and identifying an individual or brand’s expertise that can then be used in an integrated PR & SEO initiative. I personally built 3 companies by establishing myself as an expert in a field. What is an Area of […]