Turning Seasonal Research Into Compounding Organic Growth
We increased organic traffic for an e-commerce brand selling holiday gifts by creating compounding links and brand mention growth over several months, generating 3x in sales during the same time period. Client: E-commerce holiday gift brandMarket: U.S.Work: Digital PR + original researchCore behavior to change: Get Google, AI search systems, and publishers to treat the […]
25% Increase in E-commerce Non-Brand Organic Traffic Growth
As AI search and AI Overviews expanded, many e-commerce brands saw informational traffic become less reliable. The question became more direct: could an online seafood brand grow organic traffic by investing in high-value informational content and building authority through targeted link acquisition? Challenge The brand needed to capture demand beyond product searches. Customers were searching […]
How to Select Sites for Fashion E-Commerce Link Building
E-commerce can be a tricky business. You may be selling a great product, but if you aren’t getting any eyes on the site, what’s the point? To succeed in fashion retail online you need products people want to buy and a surefire strategy for ranking in searches so those buyers actually get to your site. […]
E-Commerce SEO: Linking to Category, Product, or Homepage
Anyone who manages or contributes to an e-commerce website understands the ultimate objective: bringing in traffic and converting visitors to customers. Whether directly or indirectly, everything that site managers, digital marketers, designers, and writers do should serve the greater purpose of generating sales. Of course, there are infinite marketing strategies and tactics that teams can […]