Uncategorized How to Select Sites for Fashion E-Commerce Link Building

July 13, 2020by Colin Gacek
Table of Contents

E-commerce can be a tricky business. You may be selling a great product, but if you aren’t getting any eyes on the site, what’s the point? To succeed in fashion retail online you need products people want to buy and a surefire strategy for ranking in searches so those buyers actually get to your site.

Link building can help. Rank higher in search engines and get more buyers in front of your products by establishing quality links directed at your pages. It’s a straightforward strategy, but do you know how to choose the right sites for backlinks? Not only do you need sites that are relevant to your industry and niche, but they also need to be high quality. Otherwise, link building can backfire.

Keep these things in mind as you build a strategy for adding links and improving ranking for your e-commerce fashion site:

1. Choose Sites with the Right Niche


One of the first and most important rules in link building is to use sites related to what you’re selling. If you are a fashion retailer, this means much more than simply linking from other sites related to clothing and fashion.

Also, identify your niche and then hit up related sites. Your niche is your audience, their style, and the clothing they’re interested in buying. Who is your target customer? What do they wear and buy? What is their lifestyle like?

For example, if you sell fashion-forward clothing that isn’t too expensive, you are probably targeting young, professional women, and hip moms. In addition to fashion-related sites, look at lifestyle blogs, sites directed at young women or mothers, mommy bloggers, pop culture sites, and anything else your audience would be interested in that has a fashion element.

2. Vet All Sections of the Site to Be Sure They’re On Topic


Link building from a site with content that is all over the place is a problem. A blogger that takes all kinds of requests for backlinks could harm your ranking instead of helping it. Always choose sites with a clear and consistent audience. They should have a single niche with content that doesn’t stray into other topics.

For example, you might find what looks like a great fashion blog by a followed influencer but then notice she also has categories and links to herbal supplements and online gaming.

A better site would be a fashion blogger who writes about fashion and links out to other retailers, Etsy jewelry vendors, and New York fashion week. These are different topics, but they are all related to each other and to fashion, so it makes sense and will help your link building efforts.

To find the best sites to link to particular products, check out keyword terms. If you find a site you think might work for a link, do a keyword analysis to see what it ranks for and if it is relevant for your products and your audience.

3. Make Sure the Site has the Right Message


Once you’ve narrowed down your search to sites that are fashion-related, consistent, and targeted toward your ideal audience and buyer, dig a little deeper. The best sites for backlinks have all these tangible factors that make sense for your e-commerce site, but there’s more to consider.

What is the tone and message of the sites you’re looking at for links? For SEO purposes it’s not essential that you match the tone with your own site and products, but it is important for direct sales. For example, the keywords may match up, but it makes no sense to link from a site that makes fun of hipsters if you’re targeting that audience. The absolute best quality backlinks will help with SEO and ranking and also direct your target audience right to your pages where they’ll be inspired to make a purchase.

4. Only Work with High-Quality Sites

Context and content, consistency, message, and tone—these are all essential factors to consider as you build your backlinking strategy. But there’s one more thing: none of these mean much if the actual site that links to you isn’t of high quality. Low-quality links might get you some action, but for the most link juice, you need quality sites.

What does it mean to be high-quality? First, and at the most basic level, a high-quality site has content that is readable. A basic tool for checking readability is the Flesch reading ease score, available in Yoast SEO.

Why is readability so important? Of course, it matters because people coming to a site need to be able to read it. It’s also about ranking. Google gives preference to more readable content. According to the Flesch score, readable content has shorter sentences and simpler words. Text that is broken up into shorter paragraphs, uses bulleted lists, and has a few layers of headings is also more readable.

Quality content is not just readable but has a lot of other attributes. It should contain valuable, niche information rather than generic material you can find anywhere. The content should meet E.A.T. standards: expert, authoritative, and trustworthy. There should be no spammy, cost-per-click anchor text in quality content.

Content is an essential measure of quality, but also consider what the SEO industry calls PBNs (private blog networks). These are networks of sites built solely link building and manipulating search rankings. This was once a valid way to improve page ranks, but today it’s considered poor strategy. You can actually get penalized by using them. So how do you know if you’ve come across a PBN? Check these factors:

  • You’re looking at a group of sites all hosted on the same IP.
  • The design or WordPress theme is consistent across all the sites.
  • Copy some of the content and search it on Google. If it pops up on other sites, consider it a red flag.
  • Look at the WHOIS database to find the owners of suspected sites.
  • Also, check the backlink profile for the sites to see if there is a lot of interlinking between them.

Readability and avoiding PBNs are crucial factors in finding quality linking sites. It can get complicated, though. One of the best ways to vet sites for quality is to use a professional tool. PureLinq, for instance, developed PureGrade, a weighted score that uses several measures to determine the quality level of a site. A tool like this gives you a quick, easy-to-understand score to make better choices about link building.

Backlinking to your fashion e-commerce site is so important to improving ranking and boosting sales, but you have to do it the right way. In addition to checking on content, tone, and quality, be sure that you match your brand to the right sites. If you’re selling luxury goods you will have a completely different set of influencers and bloggers to link from than if your products are $10 t-shirts. Take the time to match up everything and you’ll get the best results from your linking campaign.

Table of Contents
All White PureLinq Logo
white PureLinq logo
Contact Us

Phone: 607.373.9351

Address: PO Box 213547, Royal Palm Beach FL 33421

Email: info@purelinq.com


PureLinq is a service provider of digital PR for SEO, offering a true alternative to link building using digital PR to build a site’s reputation as well as earning links, brand mentions.


If you wish to receive our latest news in your email box, just subscribe to our newsletter. We won’t spam you, we promise!


PureLinq is a link building and enterprise SEO technology firm. When you need a program to work, call us. We build highly-complex programs that perform.

Copyright by PureLinq. All rights reserved.

Rea Martin,

Content Writer

Rea is a Journalism graduate with a passion for writing about technology as well as other topics like business, finance and lifestyle. She has a background in research and working with start-ups and scale-ups, especially in the software and tech sector.

Jacqueline Ochieng,

Content Writer

I am a proficient writer specializing in writing researched articles and academic papers. I have published some of my work in peer-reviewed journals. I am also a market and social research practitioner.

Damilola Esebame,

Content Writer

Damilola is a freelance content writer and a multifaceted gambling expert. When he’s not writing or researching, he spends his time with family and friends, watching sports, swimming, or playing video games.

Olusomi Oduguwa,

Content Writer

When he isn’t writing, you can catch him listening to podcasts or enjoying the game of football.

Nadia Chapman,

Content Writer

Nadia Chapman is a Content Writer at PureLinq. She has a Bachelor of Communication from Griffith University, and currently writes at the crossroads of business and community journalism for local and international clients.

Triston Brewer,

Freelance Content Writer

Triston Brewer is a writer and journalist that has been featured in The New York Times, Huffington Post, Vogue Italia, Washington Post, and other online and print magazines in the U.S. and internationally. Fluent in 4 languages, he is currently working on his fifth book.

Antonio B Callueng Jr

Freelance Content Writer

An experienced educator, content writer, social media advocate, and travel enthusiast.

Trevor Coulombe,

Junior SEO Outreach Specialist

Trevor helps manage comprehensive link-building campaigns for a variety of clients at Purelinq.

Cody Riebe,

SEO Account Manager

Tristan Burgener,

SEO Account Manager

Tristan has been in the SEO industry since 2017. He works directly with our clients to monitor performance, strategy and growth in each of the campaigns.

Jayme Reid,

Business Strategist

I started in SEO sales around 2014 and quickly became the lead salesman at a former company. I started my own SEO company shortly after. My company did well, but I decided to rejoin the corporate world with Purelinq as the first business strategist! I have a pug named Gideon. I love Jesus. I am an outgoing nerd that you can catch playing Magic The Gathering or other intense board games in my spare time.

Satya Pattigilli,

Marketing Outreach Specialist

Satya is skilled in SEO, traditional link building, and has sharp knack when it comes to email marketing techniques and deploying email campaigns.

Fun fact: Satya loves shopping and believes in staying stronger together.

Mike Woellert,

Digital Marketing Manager

Mike Woellert is PureLinq’s digital marketing manager and has several years of digital marketing experience.

Fun fact: Mike is a huge Disney, Star Wars and Marvel movie fanatic.

Richard Cummings,

Product Manager

Richard Cummings has been practicing SEO and online marketing for years.  He has set up, analyzed, and optimized countless websites and always looks forward to new, creative challenges to improve website traffic for clients.

Kristie VanHatten,

Business Administrator

Kristie performs business admin and HR tasks for PureLinq.

Fun fact: Kristie loves shopping!

Kevin Jaskolka,

VP Of Business Development


Angela Moore,

Director Of Operations

Angela began link building in 2007 and quickly became known as the go-to expert in all things offsite marketing. By combining content marketing, traditional link building, and social media, she was able to set clients up with outstanding programs that delivered results in the form of organic rankings and traffic. Angela joined PureLinq as the Director of Operations in October 2020. Fun fact: Angela is an NFL team owner, as she owns stock in the Green Bay Packers.

Kevin Rowe,

Founder / CEO

Kevin Rowe is one of the top innovators in the search marketing industry, developing industry-leading programs for SEO and link building. He has built world-class programs for a range of companies from fortune 100 to Silicon Valley startups. He is a thought leader with his thoughts being published in Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.

Read Kevin’s latest articles on Search Engine Journal.

Kevin’s personal podcast: the Future of SEO

Kaitlin O’Dougherty,

Junior Content Production Specialist

Kaitlin helps manage freelance writer content, putting her BA in Journalism from Mississippi State University to good use. She also has a minor in French, but don’t ask her to speak it.

Fun fact: Kaitlin was a barista for many years and is on a mission to sip the best coffee in every state.

Jon Lightfoot,

VP of Strategy

Jon Lightfoot was founder and CEO of a successful chemical and fragrance company. Upon exiting that role he spent more than a decade agency side and several years brand side wherein he honed robust marketing, strategy and data intelligence acumen. Jon’s strategic marketing initiatives have stewarded healthcare providers, agencies, learning and education based companies, eComm and Fortune 500 companies alike in meeting or exceeding their SEO, branding, performance and audience expansion goals.

Lindsey Sabado,

Content Production Specialist

Lindsey manages the day-to-day management of freelancer writers and editors as well as content production. In addition to holding two BAs in History and English from Binghamton University, she has a Masters in Magazine, Newspaper, and Online Journalism from Syracuse University’s Newhouse School of Public Communications.

Fun fact: Lindsey has traveled to 11 countries and it’s on her bucket list to visit every continent.

James Allen,

PureLinq Developer

James is the PureLinq Developer. He is responsible for building and maintaining the client portal.

Fun fact: James lived in Japan for five years.

April Rink,

Senior Content Manager

April’s position at PureLinq has her overseeing all content production, managing a team of freelance writers and editors, and building out our content guidelines. She has an MA in print and digital journalism from the Newhouse School at Syracuse University and a BA in Communication Studies and Marketing from Cazenovia College.

Fun fact: April basically runs a zoo with a pet rabbit named Lily and two Australian Shepards named June and Hank; chickens coming soon. She also likes to refurbish furniture in her spare time.

Marcus Larabee,

SEO Strategist

If it needs to get done, Marcus can figure it out. He has worked on e-commerce and lead generation programs for a variety of digital marketing projects. These experiences include SEO, PPC, web analytics, minor development, and email marketing.

Fun fact: Marcus, otherwise known as Larabee Live, is a one-man-band that plays all around Central New York.

Joseph Pineda,

Outreach Specialist

Joseph helps to scale up the PureLinq database through blogger research and outreach. He builds white-hat links for high-value content and pages with niche audiences.

Steven Szeliga,

Senior Outreach Specialist

Steve has over a decade of SEO and link building experience. He focuses on building white-hat links for high-value content and pages with niche audiences.

Colin Gacek,

Senior Outreach Specialist

Colin performs link mining and outreach for PureLinq’s clients and brings a high level of organization to manage a large number of link placements each month.

Fun fact: Colin loves techno music and playing video games.