How to Improve Page Performance by Refreshing Old Content
Google’s algorithms assess and rank billions of web pages. They rank pages that are relevant to search queries, don’t rank pages that are less relevant, and penalize those that are low quality or attempt to subvert Google’s guidelines. While Google’s ranking algorithms are confidential and continuously evolving, they ultimately perform a single task: leading users […]
How to Select Sites for Fashion E-Commerce Link Building
E-commerce can be a tricky business. You may be selling a great product, but if you aren’t getting any eyes on the site, what’s the point? To succeed in fashion retail online you need products people want to buy and a surefire strategy for ranking in searches so those buyers actually get to your site. […]
Creating a New Marketing Plan? Don’t Forget SEO
End of the year or beginning of the new year—when is the best time to create a new marketing plan? Traditional business planning suggests that the answer is near the end of a given year. A business can take time to reflect on what it’s accomplished; end of year is also an excellent time to […]