HomeAbout PureLinq Our team

PureLinq's team consists of veteran digital marketers and advisors with vast experience in deploying enterprise-scale programs for local, national, and international companies.
Kevin Rowe

CEO / FounderKevin Rowe

Kevin Rowe is one of the top innovators in the search marketing industry, developing industry-leading programs for SEO and link building. He has built world-class programs for a range of companies from fortune 100 to Silicon Valley startups. He is a thought leader with his thoughts being published in Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.

Read Kevin’s latest articles on Search Engine Journal.

Thought leadership in

Forbes logo
10 best SEO
SEJ logo
Huffington Post logo

CFOCraig Gainsboro

Accomplished CFO with a concentration in technology, blockchain, professional services, manufacturing, and distribution companies. In the last seven years, he has raised over $500 million of equity and debt for many companies in various start-up stages while also fulfilling the CFO’s traditional role. Craig is currently serving as CFO for six companies.
Craig Gainsboro
Jonathan Ragals

COOJonathan Ragals

John Ragals is an Internet Marketing veteran with more than 20 years of “online” experience. At one of the first digital-only agencies, Modem Media, he led the team that launched Delta Air Lines on the web. Later he joined 360i when they were less than 40 employees and helped lead the expansion of 360i from Atlanta-based specialist search agency into award-winning, multi-national, full-service, digital AOR for Fortune 1000 brands employing over 300 across multiple offices. The Company was acquired by Dentsu in 2010. More recently he was Chief Operating Officer at Ignition One, a global advertising technology platform.

Dedicated, as always

Whether they are meeting clients regularly, behind-the-scenes link building, or disseminating superior deliverables, PureLinq employees make sure clients get what they need quickly without sacrificing quality.
The Miners
Our linking building team, otherwise known as Outreach Specialists, follow a 4-phase link building process every month to improve our client’s organic search visibility.
Client Success
The Client Success Manager assigns one Client Success Specialist to specific a client so they can fully dive into the client’s needs. This simplifies the process for clients as they will only have one main point of contact.
SEO Experts and Analysts
Our search engine optimizers and analytics gurus show the proof that our PureLinq program works through technical and on-page SEO and eye-pleasing specialized reports for clients on a monthly basis.
Without our Operations Team, the other departments would be lost. This group helps develop the tools and processes needed to produce all links, deliverables, and processes.

Our People

Here are our key team members that are here to ensure each project is treated as if they were the only account.


Director of OperationsDeborah Caruso

SEO DirectorErik Braunitzer

Human Resources DirectorGinny Biesiada


Client Success SpecialistCarly Edick

Client Success SpecialistPatrick Hughes

Analytics SpecialistApril Rink

Junior Analytics SpecialistMorgan Howell

Analytics SpecialistMarcus Larabee

Senior Outreach SpecialistColin Gacek

Senior Outreach SpecialistSteven Szeliga

Outreach SpecialistJoseph Pineda

Junior Outreach SpecialistSheera Witt

PureLinq DeveloperJames Allen

Client Success SpecialistJennifer Del Risco

Would you like to join
PureLinq team?

Awesome Clients
We have 50+ clients that we treat like they are our only client.
Great people
Our team works well together to meet our clients’ goals while still having fun with team building activities.
Creative environment
Our team collaborates on projects so all innovative ideas are taken into consideration.
Challenging projects
All projects are different but all are treated with the same passion and drive, even the more intense tasks that require in-depth strategizing.
Custom working hours
PureLinq offers flexible work schedules after new hire training sessions have concluded, like working from home once a week and enhanced flex time for situations like doctor’s appointments.
Fitness perks
Employment through PureLinq comes with a free membership to the gym located in the same building as the office and reduced rates for local cross fit training. We also hold Wellness Wednesdays where employees can participate in a different activity each week.
Ideal Central New York location
Our office is located in an industrial building with modern renovations, like an all-glass conference room, coming soon. New York Mills is in between Syracuse and Albany and our office is near a plethora of restaurants and shops.
All the coffee you need
The PureLinq kitchen has anything needed for the perfect cup of Joe—from an espresso maker, Keurig, and a pour over pot to a variety of creamers. If you’re not a coffee drinker, the kitchen is always stocked with tea, hot chocolate, seltzer water, and occasionally beer.
Don’t see a job for you? That’s okay!

Submit your resume and a brief description of what you’re looking
for to hr@purelinq.com. We’ll reach out to you if
something well-suited for you opens up!

Get in touch

Come and visit our quarters or simply send us an email anytime you want. We are open to all suggestions from our audience.
587 Main St, Ste 301
New York Mills, NY 13417
Call us
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PureLinq is a link building and enterprise SEO technology firm. When you need a program to work, call us. We build highly-complex programs that perform.


If you wish to receive our latest news in your email box, just subscribe to our newsletter. We won’t spam you, we promise!


PureLinq is a link building and enterprise SEO technology firm. When you need a program to work, call us. We build highly-complex programs that perform.

Copyright by PureLinq. All rights reserved.

Deb Caruso,

Operations Director

Deb comes to PureLinq with

Fun fact:

Patrick Hughes,

Client Success Specialist

At PureLinq, Patrick is responsible for ensuring the internal teams are aligned with his clients’ objectives and the client is best setup to benefit from Rowe Digital’s services. He is new to the CNY area after spending the last 20 years in Seattle, WA.

Fun fact: He is an avid dog lover with two French Bulldogs and a Dogue De Bordeaux.

Morgan Howell,

Junior Analytics Specialist

Morgan works on mostly analytics and SEO at PureLinq but she also helps out with PureLinq’s brand marketing and design. Morgan is a recent graduate of Siena College, where she earned a BA in Marketing.

Fun fact: Morgan is an avid coffee drinker and enjoys drawing and painting in her spare time.

James Allen,

PureLinq Developer

James is the PureLinq Developer. He is responsible for building and maintaining the client portal.

Fun fact: James lived in Japan for five years.

Jennifer Del Risco,

Client Success Specialist

Jennifer is a digital marketing professional of 9 years, having taken the last 5 years specializing in SEO and content marketing through link building and influencer outreach. Focusing on white-hat methods, she has worked with all kinds of business helping them grow in a variety of different niches.

Michelle George,

Client Success Specialist

Michelle is a Client Success Specialist responsible for ensuring the internal teams are aligned with her clients’ objectives and the client is best setup to benefit from PureLinq’s services. She has a BA in Public Relations from SUNY Oswego.

Fun fact: Michelle loves to cook and enjoys running.

Carly Edick,

Client Success Specialist

Carly is a Client Success Specialist responsible for ensuring the internal teams are aligned with her clients’ objectives and the client is best setup to benefit from PureLinq’s services.

Fun fact: Carly has a pet bearded dragon as well a cat. She collects vintage flour sifters.

Calico Yaworski,

Client Success Specialist

Calico is a Client Success Specialist responsible for ensuring the internal teams are aligned with the client’s objectives and the client is best setup to benefit from PureLinq’s Services. She has a bachelors degree in Communication and Media from Utica College.

Fun fact: Calico’s favorite things to watch are Harry Potter and Stranger Things. After work, she’s usually rehearsing for a musical she’s in or taking a dance class.

April Rink,

Analytics Specialist

April’s position at PureLinq has her working on mostly analytics and SEO but she loves to also help out with PureLinq’s brand marketing and design. She has an MA in print and digital journalism from the Newhouse School at Syracuse University.

Fun fact: April has a diva pet rabbit named Lily and an Australian Shepard named June. She also likes to refurbish furniture in her spare time.

Marcus Larabee,

SEO Strategist

If it needs to get done, Marcus can figure it out. He has worked on e-commerce and lead generation programs for a variety of digital marketing projects. These experiences include SEO, PPC, web analytics, minor development, and email marketing.

Fun fact: Marcus, otherwise known as Larabee Live, is a one-man-band that plays all around Central New York.

Max Coyne,

SEO Strategist

Max analyzes clients’ websites to identify the areas where search engine optimization is needed and strategizes the best approach to drive ranking for targeted keywords. He is the PureLinq technical SEO guru.

Fun fact: Max is a big hockey buff and loves to make music.

Juwan Wilson,

Junior Outreach Specialist

Juwan is responsible for mining through the PureLinq database to identify categorically relevant sites for client projects. He holds a BA in Public Relations from Utica College.

Fun fact: Juwan’s favorite animals are snakes but he’s afraid of spiders. You can find his alter ego–WanBlvd, a hip-hop artist–on social media.

Joseph Pineda,

Outreach Specialist

Joseph helps to scale up the PureLinq database through blogger research and outreach. He builds white-hat links for high-value content and pages with niche audiences.

Steven Szeliga,

Senior Outreach Specialist

Steve has over a decade of SEO and link building experience. He focuses on building white-hat links for high-value content and pages with niche audiences.

Colin Gacek,

Senior Outreach Specialist

Colin performs link mining and outreach for PureLinq’s clients and brings a high level of organization to manage a large number of link placements each month.

Fun fact: Colin loves techno music and playing video games.

Jennifer Ward,

Link Building Team Lead

Jenn utilizes her BA in Communication Management and Design from Ithaca College in leading the link building outreach team. She focuses on white-hat methods.

Fun fact: Jenn’s favorite color is mint green and she is a junkie for junk food, which she keeps a snack drawer in her office filing cabinet. Don’t worry—she shares!

Michaela Macrina,

Client Success Manager

Michaela is the Client Success Team Lead at PureLinq, with an MBA in Technology Management & Marketing. She has extensive experience in technology project and account management in technical leadership roles.

Michaela has been a part of the Project Management Institute for 2+ years and has managed large-scale enterprise projects from initiation to post-implementation support.

At PureLinq, she oversees the Client Success team, as well as track progress, performance, and the projects as they go through the process. She is here to not only support PureLinq’s Client Success specialists, but also to as a resource for clients to ensure projects are performed on time, on budget, and on strategy.

Fun fact: Michaela’s favorite types of music are country and EDM and she likes to paint.

Sheera Witt,

Operations Assistant

Sheera wears many hats in her role as the Operations Assistant. She assists the team with link mining and content editing and also runs the Purelinq social media accounts.

Sheera comes from a diverse background which includes an MA in Art Education, a social media internship, as well as over 15 years of customer service experience and over 10 years working in various office environments.

Fun fact: Sheera has been vegan for more than 9 years and vegetarian for over 22 years. She spends her free time advocating for animals, painting, and taking photos of the world around her.

Emily Hansen,

Operations Manager

Emily comes from the marketing technology space. Building on almost ten years of experience in B2B marketing, project management, and marketing technology, she brings an analytical focus to the team.

Emily brings her strategic SEO experience to the PureLinq team, working on strategic programs for our clients as well as optimizing the project workflow internally.

Fun fact: Emily’s favorite food is dried cherries and she secretly loves cheesy movies like Pitch Perfect and Bad Moms.