Digital PR for SEO is an integrated SEO & digital PR strategy that builds a site’s reputation in a specific area of expertise (topical category), not just a link profile.
The strategy secures both links or brand mentions from the press, blogs, podcasts, industry sites, and social communities.
Our Approach to Earn Links & Mentions
Data Campaigns + Expertise = Meaningful Links & Mentions
PureLinq specializes in using unique research in digital PR data campaigns to secure links and brand mentions.
We perform unique research that aligns with your individual or company expertise. Then, share that research with journalists, editors, and content creators to gain coverage in the press, blogs, podcasts, and audience-specific sites.
We distribute the research with reactive PR, thought leadership, expert commentary, or sharing data directly with journalists.
A data campaign in digital public relations (PR) is a strategic effort to generate and leverage original, compelling data to attract media coverage, earn backlinks, and gain brand mentions. This approach involves conducting research or analysis that yields insightful, often newsworthy findings, which can then be shared with the public and media.
Expert Commentary PR is a digital PR link building strategy where businesses or individuals position themselves as authorities in their field by providing expert insights, analysis, or opinions on current news, trends, or topics relevant to their industry.
Reactive PR refers to a public relations strategy where businesses or individuals respond to external events, trends, media inquiries, or public discussions rather than initiating them.
Unlike proactive PR, which is planned and executed according to a predefined strategy aiming to shape and control the narrative, reactive PR requires agility and the ability to quickly adapt to the current media landscape or public sentiment.
This approach can involve addressing emerging news stories, public concerns, social media trends, or events that impact the brand or its industry.
Thought Leadership PR is an integrated SEO & PR strategy focused on establishing individuals or organizations as leading authorities in their respective fields.
This method revolves around sharing innovative ideas, insightful analysis, and forward-thinking perspectives that address industry challenges, trends, and opportunities. The objective is to earn links and mentions by influencing peers, customers, and stakeholders by sharing your content and ideas.
Google’s AI ranking algorithm is focused your expertise, and our process is focused around your areas of expertise.
Your company and individual topical area of expertise are at the center of your online & search engine reputation, and that is why the media will include your commentary and research.
The first step is to uncover your topical areas of expertise.
For a person: Look into their educational background, professional history, published works, and any public speaking or presentations they’ve done. LinkedIn profiles, personal blogs, and industry publications are good sources.
For a company: Review the company’s website, particularly sections like “About Us”, “Services”, and “Case Studies” or “Portfolio”. Check out their press releases, annual reports, and any industry analysis or news articles about them. Business directories and professional networks can also provide insights.
For a person: Focus on the roles they’ve held, projects they’ve worked on, and any recognitions or awards they’ve received. Look for patterns in the types of work they do and the skills they use.
For a company: Examine their product or service offerings, the markets they operate in, and any notable projects or clients. Look for areas where they seem to excel or invest heavily, as well as any industry awards or rankings they’ve achieved.
For both individuals and companies: After analyzing their history and contributions, identify recurring themes, skills, or sectors. This could include specific industries, technologies, methodologies, or types of projects.
For a person: Seek endorsements, recommendations, or feedback from colleagues, clients, or industry peers. Professional networks and review platforms can be useful here.
For a company: Look at customer reviews, testimonials, and any third-party analyses or reports on the company. Industry forums, review sites, and business news can offer additional perspectives.
Identify the buyer’s journey from media to search engine to website.
Analyze media trends to connect the dots between topics and angles.
Identify newsworthy storylines that overlap with your expertise and media trends.
Analysis and insights from public data or surveys to identify relevant data or industry insights to guide journalist’s stories.
Custom pitching in digital PR refers to the tailored approach of crafting and sending personalized pitches to journalists, bloggers, influencers, and media outlets. Unlike mass pitches that are sent to a broad audience with little to no personalization, custom pitches are meticulously researched and crafted to align with the specific interests, past work, and publication focus of each recipient.
Gain coverage in digital media outlets such as online newspapers, magazines, or news sites.
This involves identifying relevant journalists or editors, crafting compelling press releases or story pitches, and establishing relationships with these media professionals. The goal is to have these outlets publish articles or features about your brand, product, or service.
Increases brand credibility and reach, as media outlets often have large and diverse audiences.
Build brand awareness and credibility, and foster community engagement around your expert content and research.
Influencers: Partnering with social media influencers who have significant followings and can sway the opinions of their audience. Collaborations might include sponsored posts, product reviews, or endorsements.
Individuals or Customers: Engaging directly with individuals, especially your target audience and existing customers, through platforms like Twitter, Instagram, Facebook, and LinkedIn. This includes posting content, responding to comments, and participating in social conversations.
Google and other search engines look for proof of your expertise. Customer stories, testimonials, and audience engagement generate substantial proof.
Feature your brand, product, or spokesperson in relevant podcasts.
Identify podcasts that align with your brand and audience, reach out to podcast hosts or producers, and pitch topics or interviews that could feature your brand or spokesperson.
Access to a dedicated and engaged listener base, opportunity to delve deeper into topics, and humanize the brand through storytelling and conversations.
Get your brand featured in blog posts, either on influential blogs or by guest posting on relevant sites.
Similar to press pitching, this involves identifying relevant bloggers, building relationships, and providing them with content ideas or contributions that include mentions of your brand.
Increases SEO through backlinks, targets niche audiences, and provides an opportunity for more in-depth discussion of products or services.
Industry sites are specialized media that focus on specific sectors or industries.
The content including news, trends, analyses, and research relevant to professionals and stakeholders in that particular industry.
These publications are valuable for keeping up-to-date with the latest developments, innovations, and changes in a specific field. They often include case studies, expert opinions, market research, and forecasts, which can be crucial for decision-making and staying competitive in the industry.
Rea is a Journalism graduate with a passion for writing about technology as well as other topics like business, finance and lifestyle. She has a background in research and working with start-ups and scale-ups, especially in the software and tech sector.
I am a proficient writer specializing in writing researched articles and academic papers. I have published some of my work in peer-reviewed journals. I am also a market and social research practitioner.
Damilola is a freelance content writer and a multifaceted gambling expert. When he’s not writing or researching, he spends his time with family and friends, watching sports, swimming, or playing video games.
When he isn’t writing, you can catch him listening to podcasts or enjoying the game of football.
Nadia Chapman is a Content Writer at PureLinq. She has a Bachelor of Communication from Griffith University, and currently writes at the crossroads of business and community journalism for local and international clients.
Freelance Content Writer
Triston Brewer is a writer and journalist that has been featured in TheNew York Times, Huffington Post, Vogue Italia, Washington Post, and other online and print magazines in the U.S. and internationally. Fluent in 4 languages, he is currently working on his fifth book.
Antonio B Callueng Jr
Freelance Content Writer
An experienced educator, content writer, social media advocate, and travel enthusiast.
Junior SEO Outreach Specialist
Trevor helps manage comprehensive link-building campaigns for a variety of clients at Purelinq.
SEO Account Manager
SEO Account Manager
Tristan has been in the SEO industry since 2017. He works directly with our clients to monitor performance, strategy and growth in each of the campaigns.
I started in SEO sales around 2014 and quickly became the lead salesman at a former company. I started my own SEO company shortly after. My company did well, but I decided to rejoin the corporate world with Purelinq as the first business strategist! I have a pug named Gideon. I love Jesus. I am an outgoing nerd that you can catch playing Magic The Gathering or other intense board games in my spare time.
Marketing Outreach Specialist
Satya is skilled in SEO, traditional link building, and has sharp knack when it comes to email marketing techniques and deploying email campaigns.
Fun fact: Satya loves shopping and believes in staying stronger together.
Digital Marketing Manager
Mike Woellert is PureLinq’s digital marketing manager and has several years of digital marketing experience.
Fun fact: Mike is a huge Disney, Star Wars and Marvel movie fanatic.
Richard Cummings has been practicing SEO and online marketing for years. He has set up, analyzed, and optimized countless websites and always looks forward to new, creative challenges to improve website traffic for clients.
Kristie performs business admin and HR tasks for PureLinq.
Fun fact: Kristie loves shopping!
VP Of Business Development
Director Of Operations
Angela began link building in 2007 and quickly became known as the go-to expert in all things offsite marketing. By combining content marketing, traditional link building, and social media, she was able to set clients up with outstanding programs that delivered results in the form of organic rankings and traffic. Angela joined PureLinq as the Director of Operations in October 2020. Fun fact: Angela is an NFL team owner, as she owns stock in the Green Bay Packers.
Founder / CEO
Kevin Rowe is one of the top innovators in the search marketing industry, developing industry-leading programs for SEO and link building. He has built world-class programs for a range of companies from fortune 100 to Silicon Valley startups. He is a thought leader with his thoughts being published in Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.
Kaitlin helps manage freelance writer content, putting her BA in Journalism from Mississippi State University to good use. She also has a minor in French, but don’t ask her to speak it.
Fun fact: Kaitlin was a barista for many years and is on a mission to sip the best coffee in every state.
VP of Strategy
Jon Lightfoot was founder and CEO of a successful chemical and fragrance company. Upon exiting that role he spent more than a decade agency side and several years brand side wherein he honed robust marketing, strategy and data intelligence acumen. Jon’s strategic marketing initiatives have stewarded healthcare providers, agencies, learning and education based companies, eComm and Fortune 500 companies alike in meeting or exceeding their SEO, branding, performance and audience expansion goals.
Content Production Specialist
Lindsey manages the day-to-day management of freelancer writers and editors as well as content production. In addition to holding two BAs in History and English from Binghamton University, she has a Masters in Magazine, Newspaper, and Online Journalism from Syracuse University’s Newhouse School of Public Communications.
Fun fact: Lindsey has traveled to 11 countries and it’s on her bucket list to visit every continent.
James is the PureLinq Developer. He is responsible for building and maintaining the client portal.
Fun fact: James lived in Japan for five years.
Senior Content Manager
April’s position at PureLinq has her overseeing all content production, managing a team of freelance writers and editors, and building out our content guidelines. She has an MA in print and digital journalism from the Newhouse School at Syracuse University and a BA in Communication Studies and Marketing from Cazenovia College.
Fun fact: April basically runs a zoo with a pet rabbit named Lily and two Australian Shepards named June and Hank; chickens coming soon. She also likes to refurbish furniture in her spare time.
If it needs to get done, Marcus can figure it out. He has worked on e-commerce and lead generation programs for a variety of digital marketing projects. These experiences include SEO, PPC, web analytics, minor development, and email marketing.
Fun fact: Marcus, otherwise known as Larabee Live, is a one-man-band that plays all around Central New York.
Joseph helps to scale up the PureLinq database through blogger research and outreach. He builds white-hat links for high-value content and pages with niche audiences.
Senior Outreach Specialist
Steve has over a decade of SEO and link building experience. He focuses on building white-hat links for high-value content and pages with niche audiences.
Senior Outreach Specialist
Colin performs link mining and outreach for PureLinq’s clients and brings a high level of organization to manage a large number of link placements each month.
Fun fact: Colin loves techno music and playing video games.