Home Integrated PR & SEO: 101 Course

Integrating enterprise PR & SEO teams

A course for enterprise SEOs & PR professionals that want to work together and improve the ROI of both channels.
  • Overview
  • Why Sign Up
  • What’s included

This course is designed for internal SEO or PR professionals who need an approach to working with internal teams but are unsure how to execute.

In the rapidly evolving search engine and media landscape, acquiring relevant traffic is becoming much harder. Cross-functional integration of PR and SEO will solve many issues with underperforming campaigns.

Search engines remain pivotal in the buyer’s journey, yet the effectiveness of conventional strategies is diminishing due to several key trends:

  • The Declining Impact of Links: Sole reliance on link-building is no longer sufficient for strong SEO performance.
  • Media coverage is more difficult: Gaining media exposure is becoming more difficult and saturated.
  • The Rise of Site Reputation: Search engines now favor sites recognized for their authority and credibility.
  • Competition from SERP Features: Innovations like Google’s SGE and other SERP features are capturing traffic that might otherwise visit direct websites.
  • Complex Customer Journeys: The multifaceted nature of modern buyer paths, influenced by numerous digital touchpoints, directly affects site ranking and traffic.

Moreover, the customer journey has grown more intricate. Buyers are overwhelmed with choices and information, leading to a decrease in trust towards traditional media. This scenario demands a new strategy.

Introducing an Integrated Approach to SEO & PR

This course is designed to bridge the gap between SEO and PR, illustrating how media, search engines, and websites can collaboratively enhance your marketing efforts. By funneling your target audience effectively through your site—and turning first-time visitors into loyal customers—you can substantially improve your digital marketing ROI.

Are you a corporate SEO or PR specialist?

For SEOs: Improve collaboration with internal PR teams with a unified strategy. Learn how to enable PR teams to execute PR in a way that supports the SEO goals.

For PRs: Improve the impact that SEO has on the overall PR goals. Learn how to use search engines as key touchpoints in relation to media coverage. And how to collaborate with SEO teams to maximize PR’s impact on the business goals.

Integrating PR and SEO is the solution to challenges in acquiring organic traffic, establishing expertise to build an online reputation, and maximizing the ROI of SEO and PR channels.

  • Achieve Deeper Audience Engagement: Learn to blend SEO’s analytical strengths with PR’s compelling storytelling, creating content that not only ranks well but also deeply resonates with your audience, ensuring their return.
  • Enhance Online Brand Reputation: Discover strategies to fortify your digital presence, boost your brand’s reputation, and cultivate trust and loyalty among your target audience.
  • Create Sustainable Revenue Channels: Improve search engine optimization to draw in targeted organic traffic that’s more likely to convert, laying down a solid foundation for your business’s long-term success.

The course comes in the form of a weekly email, which will include options for webinars with Kevin Rowe, that you can’t get anywhere else.

The course has 8 modules, introducing you to key concepts:

  1. Foundations of Integrated PR & SEO: Introduction to the synergy between PR and SEO, focusing on how they work together to earn links and brand mentions that boost site reputation and rankings.
  2. How Integrated PR & SEO Works: Overview of the key elements of an integrated PR & SEO program and
  3. The REACT Framework for Execution: Explore the combination of expertise, customer journey, and trends in creating a cohesive strategy along with the REACT workbook.
  4. Uncovering Your Expertise: Identifying brand or personal expertise that will guide both on- and off-page content strategies.
  5. Audience Journey Mapping: Aligning SEO and PR activities with the audience journey to enhance engagement and conversion rates and create funnels.
  6. Trends for Topic Idation: Use industry and media trends to identify topics that work for SEO and PR.
  7. Integrated Topic Tours: Implementing integrated campaigns around specific topics to increase non-brand keyword rankings and audience engagement.
  8. PR-SEO Funnels: Creating funnels that leverage both direct brand searches and broader query engagements to drive conversions.
  9. Full-Funnel Strategy: Understand what a full-funnel strategy is and how to leverage it to drive converting audience engagement.
  10. Topical Reputation: Understanding the importance of links and mentions based on a given topical category can drive ranking without securing links directly to the pages you want to rank.

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About the Presenters

Kevin Rowe

Presenter: Kevin Rowe

Kevin is the Founder & Head of Digital PR Strategy at PureLinq, a provider of digital PR for SEO services.

After graduating with a degree in Integrated Marketing Communications from the Roy Park School of Communication at Journalism at Ithaca College, he was a researcher and editor for post-doctorate researchers from Cornell University, performing field research in Chile. This was his introduction to the power of primary research and true field expertise.

Starting in 2010, he began designing and executing SEO, paid media, and PR initiatives for enterprise clients. He found himself consulting for digital, social, and communications firms in New York, and beyond. This experience included consulting for global powerhouses like Teneo Holdings, Coca-Cola, Novartis and Siemens.

This was a path to building two search and digital PR agencies that won enterprise clients like Hyatt Hotels, Kaplan University, Groupon, VMware, and so much more.

He found this experience invaluable, which made sense to share in contributions to publications like Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.

Read Kevin’s latest articles on Search Engine Journal.

Thought leadership in:

seo articles by kevin rowe

Clients include:

client logos

Interested in Digital PR Links & Mentions?

Contact PureLinq today to start distributing articles and getting links to your content.
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Contact Us

Phone: 607.373.9351

Address: PO Box 213547, Royal Palm Beach FL 33421

Email: info@purelinq.com


PureLinq is a service provider of digital PR for SEO, offering a true alternative to link building using digital PR to build a site’s reputation as well as earning links, brand mentions.


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PureLinq is a link building and enterprise SEO technology firm. When you need a program to work, call us. We build highly-complex programs that perform.

Copyright by PureLinq. All rights reserved.

Rea Martin,

Content Writer

Rea is a Journalism graduate with a passion for writing about technology as well as other topics like business, finance and lifestyle. She has a background in research and working with start-ups and scale-ups, especially in the software and tech sector.

Jacqueline Ochieng,

Content Writer

I am a proficient writer specializing in writing researched articles and academic papers. I have published some of my work in peer-reviewed journals. I am also a market and social research practitioner.

Damilola Esebame,

Content Writer

Damilola is a freelance content writer and a multifaceted gambling expert. When he’s not writing or researching, he spends his time with family and friends, watching sports, swimming, or playing video games.

Olusomi Oduguwa,

Content Writer

When he isn’t writing, you can catch him listening to podcasts or enjoying the game of football.

Nadia Chapman,

Content Writer

Nadia Chapman is a Content Writer at PureLinq. She has a Bachelor of Communication from Griffith University, and currently writes at the crossroads of business and community journalism for local and international clients.

Triston Brewer,

Freelance Content Writer

Triston Brewer is a writer and journalist that has been featured in The New York Times, Huffington Post, Vogue Italia, Washington Post, and other online and print magazines in the U.S. and internationally. Fluent in 4 languages, he is currently working on his fifth book.

Antonio B Callueng Jr

Freelance Content Writer

An experienced educator, content writer, social media advocate, and travel enthusiast.

Trevor Coulombe,

Junior SEO Outreach Specialist

Trevor helps manage comprehensive link-building campaigns for a variety of clients at Purelinq.

Cody Riebe,

SEO Account Manager

Tristan Burgener,

SEO Account Manager

Tristan has been in the SEO industry since 2017. He works directly with our clients to monitor performance, strategy and growth in each of the campaigns.

Jayme Reid,

Business Strategist

I started in SEO sales around 2014 and quickly became the lead salesman at a former company. I started my own SEO company shortly after. My company did well, but I decided to rejoin the corporate world with Purelinq as the first business strategist! I have a pug named Gideon. I love Jesus. I am an outgoing nerd that you can catch playing Magic The Gathering or other intense board games in my spare time.

Satya Pattigilli,

Marketing Outreach Specialist

Satya is skilled in SEO, traditional link building, and has sharp knack when it comes to email marketing techniques and deploying email campaigns.

Fun fact: Satya loves shopping and believes in staying stronger together.

Mike Woellert,

Digital Marketing Manager

Mike Woellert is PureLinq’s digital marketing manager and has several years of digital marketing experience.

Fun fact: Mike is a huge Disney, Star Wars and Marvel movie fanatic.

Richard Cummings,

Product Manager

Richard Cummings has been practicing SEO and online marketing for years.  He has set up, analyzed, and optimized countless websites and always looks forward to new, creative challenges to improve website traffic for clients.

Kristie VanHatten,

Business Administrator

Kristie performs business admin and HR tasks for PureLinq.

Fun fact: Kristie loves shopping!

Kevin Jaskolka,

VP Of Business Development


Angela Moore,

Director Of Operations

Angela began link building in 2007 and quickly became known as the go-to expert in all things offsite marketing. By combining content marketing, traditional link building, and social media, she was able to set clients up with outstanding programs that delivered results in the form of organic rankings and traffic. Angela joined PureLinq as the Director of Operations in October 2020. Fun fact: Angela is an NFL team owner, as she owns stock in the Green Bay Packers.

Kevin Rowe,

Founder / CEO

Kevin Rowe is one of the top innovators in the search marketing industry, developing industry-leading programs for SEO and link building. He has built world-class programs for a range of companies from fortune 100 to Silicon Valley startups. He is a thought leader with his thoughts being published in Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.

Read Kevin’s latest articles on Search Engine Journal.

Kevin’s personal podcast: the Future of SEO

Kaitlin O’Dougherty,

Junior Content Production Specialist

Kaitlin helps manage freelance writer content, putting her BA in Journalism from Mississippi State University to good use. She also has a minor in French, but don’t ask her to speak it.

Fun fact: Kaitlin was a barista for many years and is on a mission to sip the best coffee in every state.

Jon Lightfoot,

VP of Strategy

Jon Lightfoot was founder and CEO of a successful chemical and fragrance company. Upon exiting that role he spent more than a decade agency side and several years brand side wherein he honed robust marketing, strategy and data intelligence acumen. Jon’s strategic marketing initiatives have stewarded healthcare providers, agencies, learning and education based companies, eComm and Fortune 500 companies alike in meeting or exceeding their SEO, branding, performance and audience expansion goals.

Lindsey Sabado,

Content Production Specialist

Lindsey manages the day-to-day management of freelancer writers and editors as well as content production. In addition to holding two BAs in History and English from Binghamton University, she has a Masters in Magazine, Newspaper, and Online Journalism from Syracuse University’s Newhouse School of Public Communications.

Fun fact: Lindsey has traveled to 11 countries and it’s on her bucket list to visit every continent.

James Allen,

PureLinq Developer

James is the PureLinq Developer. He is responsible for building and maintaining the client portal.

Fun fact: James lived in Japan for five years.

April Rink,

Senior Content Manager

April’s position at PureLinq has her overseeing all content production, managing a team of freelance writers and editors, and building out our content guidelines. She has an MA in print and digital journalism from the Newhouse School at Syracuse University and a BA in Communication Studies and Marketing from Cazenovia College.

Fun fact: April basically runs a zoo with a pet rabbit named Lily and two Australian Shepards named June and Hank; chickens coming soon. She also likes to refurbish furniture in her spare time.

Marcus Larabee,

SEO Strategist

If it needs to get done, Marcus can figure it out. He has worked on e-commerce and lead generation programs for a variety of digital marketing projects. These experiences include SEO, PPC, web analytics, minor development, and email marketing.

Fun fact: Marcus, otherwise known as Larabee Live, is a one-man-band that plays all around Central New York.

Joseph Pineda,

Outreach Specialist

Joseph helps to scale up the PureLinq database through blogger research and outreach. He builds white-hat links for high-value content and pages with niche audiences.

Steven Szeliga,

Senior Outreach Specialist

Steve has over a decade of SEO and link building experience. He focuses on building white-hat links for high-value content and pages with niche audiences.

Colin Gacek,

Senior Outreach Specialist

Colin performs link mining and outreach for PureLinq’s clients and brings a high level of organization to manage a large number of link placements each month.

Fun fact: Colin loves techno music and playing video games.