Digital PR for SEO

Below are how-to’s, templates, and resources to help you get started executing your own integrated digital PR and SEO strategy.

What is Digital PR for SEO?

A link building alternative

Search Engine Reputation?

search engine reputation explainer
What is it?
  • It’s a field of expertise
  • It’s proof of expertise
  • It’s influence
  • It’s for an audience
  • It’s about the journey
Why it’s important
  • Google uses AI
  • Drives brand search
  • Influences ranking
How to improve it
  • Search engines
  • Podcasts
  • Press
  • Blogs
  • Social
  • Awards


Simple steps, templates and Generative AI prompts to execute a digital PR for SEO strategy

Buyer’s Journey Mapping

customer journey map icon (1)

Customer experience is the foundation of our approach. So, we start with mapping the customer’s online touchpoints.

  • Overview
  • Steps
  • Pro Tips
  • Resources

A buyer’s journey map is a visual representation that outlines the steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. It typically includes the following key elements:

Stages of the Buyer’s Journey: It outlines the main stages – Awareness, Consideration, Decision, Retention, and Advocacy – highlighting the customer’s mindset and needs at each step.

Customer Touchpoints: Identifies the various points of interaction between the customer and the brand, such as websites, social media, customer service, or physical stores.

Customer Actions: Describes what the customer is doing at each stage, like researching products online, discussing options with friends, or writing a product review.

Emotions and Motivations: Captures the emotional state and motivations of the customer at each stage, providing insights into their decision-making process.

Pain Points and Opportunities: Highlights challenges or problems customers face along the journey, as well as opportunities for the brand to engage or provide solutions.

Channels and Content: Details the communication channels and types of content that are most effective at each stage to engage the customer.

Creating a buyer’s journey map using the PureLinq template can be distilled into a simple four-step process:

Gather Customer Insights: Start by collecting data on your customers. Use surveys, interviews, sales data, and customer feedback to understand their needs, pain points, and behaviors. This data will form the foundation of your journey map.

Define Buyer Personas and Stages: Utilize the template to outline key buyer personas, representing different segments of your customer base. For each persona, define the stages of their journey – typically Awareness, Consideration, Decision, and Post-Purchase (Retention/Advocacy).

Map Touchpoints and Channels: Identify the touchpoints where customers interact with your brand across podcasts, blogs, press, and social. Incorporate these into the template, aligning them with the respective stages of the buyer’s journey.

Identify Opportunities and Pain Points: Use the PureLinq template to mark key pain points and opportunities for improvement at each stage of the journey. Highlight where you can enhance the customer experience, provide better information, or streamline the process.

Deeply Understand Your Audience: Customize the map based on detailed buyer personas. Go beyond demographics; consider psychographics, behaviors, preferences, and unique challenges of your target audience.

Incorporate Real Customer Feedback: Use direct quotes, stories, and examples from actual customer interactions. This brings authenticity to the map and ensures it reflects real customer experiences.

Cross-Functional Collaboration: Involve various departments (marketing, sales, customer service) in creating the map. This ensures a comprehensive view of the customer journey from different perspectives within your organization.

Regular Updates and Iterations: The customer journey isn’t static. Regularly update the map based on new data, market trends, and changes in customer behavior or preferences.

Highlight Moments of Truth: Identify and emphasize critical touchpoints or ‘moments of truth’ where customers make key decisions. Focusing on these moments can be crucial for conversion and customer retention.

PureLinq Templates:

Further reading:

Customer experience is the foundation of our approach. So, we start with mapping the customer’s online touchpoints.

  • Overview
  • Steps
  • Pro Tips
  • Resources


Steps in process

Tips from our experts.

PureLinq Templates:

Further reading:

Research for Digital PR

research for PR icons

Expertise Identification

expert profile

Uncover an individual or company expertise to guide which media trends and research to focus on.

  • Overview
  • Steps
  • Pro Tips
  • Resources

What is it?

Why it’s important?

How to identify it.

Identifying expertise:

Improving expertise:

Using expertise:

PureLinq Templates:

Expert evaluation matrix

Further reading:

Tools & Templates

Google’s AI ranking algorithm is focused on the customer experience, and so are we.

Buyer’s Journey Map
Analyze media trends that align with the customer’s pains, gains and tasks.

Creating funnels from media to search to site.

Public Data
Deep research of the topic to identify relevant data or industry insights to create surveys or analyze public data.

Identify your areas of expertise in a way that journalists will see as credible.

Want to build your site and expert reputation with search engines?

Digital PR for SEO Intro Course

A weekly email to learn the basic of digital PR for SEO. After you complete the 30 day course, you’ll receive case studies where our experts examine real-world examples of digital PR for SEO in the wild.

Must be a work email to be approved

All White PureLinq Logo
white PureLinq logo
Contact Us

Phone: 607.373.9351

Address: PO Box 213547, Royal Palm Beach FL 33421



PureLinq is a service provider of digital PR for SEO, offering a true alternative to link building using digital PR to build a site’s reputation as well as earning links, brand mentions.


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PureLinq is a link building and enterprise SEO technology firm. When you need a program to work, call us. We build highly-complex programs that perform.

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Rea Martin,

Content Writer

Rea is a Journalism graduate with a passion for writing about technology as well as other topics like business, finance and lifestyle. She has a background in research and working with start-ups and scale-ups, especially in the software and tech sector.

Jacqueline Ochieng,

Content Writer

I am a proficient writer specializing in writing researched articles and academic papers. I have published some of my work in peer-reviewed journals. I am also a market and social research practitioner.

Damilola Esebame,

Content Writer

Damilola is a freelance content writer and a multifaceted gambling expert. When he’s not writing or researching, he spends his time with family and friends, watching sports, swimming, or playing video games.

Olusomi Oduguwa,

Content Writer

When he isn’t writing, you can catch him listening to podcasts or enjoying the game of football.

Nadia Chapman,

Content Writer

Nadia Chapman is a Content Writer at PureLinq. She has a Bachelor of Communication from Griffith University, and currently writes at the crossroads of business and community journalism for local and international clients.

Triston Brewer,

Freelance Content Writer

Triston Brewer is a writer and journalist that has been featured in The New York Times, Huffington Post, Vogue Italia, Washington Post, and other online and print magazines in the U.S. and internationally. Fluent in 4 languages, he is currently working on his fifth book.

Antonio B Callueng Jr

Freelance Content Writer

An experienced educator, content writer, social media advocate, and travel enthusiast.

Trevor Coulombe,

Junior SEO Outreach Specialist

Trevor helps manage comprehensive link-building campaigns for a variety of clients at Purelinq.

Cody Riebe,

SEO Account Manager

Tristan Burgener,

SEO Account Manager

Tristan has been in the SEO industry since 2017. He works directly with our clients to monitor performance, strategy and growth in each of the campaigns.

Jayme Reid,

Business Strategist

I started in SEO sales around 2014 and quickly became the lead salesman at a former company. I started my own SEO company shortly after. My company did well, but I decided to rejoin the corporate world with Purelinq as the first business strategist! I have a pug named Gideon. I love Jesus. I am an outgoing nerd that you can catch playing Magic The Gathering or other intense board games in my spare time.

Satya Pattigilli,

Marketing Outreach Specialist

Satya is skilled in SEO, traditional link building, and has sharp knack when it comes to email marketing techniques and deploying email campaigns.

Fun fact: Satya loves shopping and believes in staying stronger together.

Mike Woellert,

Digital Marketing Manager

Mike Woellert is PureLinq’s digital marketing manager and has several years of digital marketing experience.

Fun fact: Mike is a huge Disney, Star Wars and Marvel movie fanatic.

Richard Cummings,

Product Manager

Richard Cummings has been practicing SEO and online marketing for years.  He has set up, analyzed, and optimized countless websites and always looks forward to new, creative challenges to improve website traffic for clients.

Kristie VanHatten,

Business Administrator

Kristie performs business admin and HR tasks for PureLinq.

Fun fact: Kristie loves shopping!

Kevin Jaskolka,

VP Of Business Development


Angela Moore,

Director Of Operations

Angela began link building in 2007 and quickly became known as the go-to expert in all things offsite marketing. By combining content marketing, traditional link building, and social media, she was able to set clients up with outstanding programs that delivered results in the form of organic rankings and traffic. Angela joined PureLinq as the Director of Operations in October 2020. Fun fact: Angela is an NFL team owner, as she owns stock in the Green Bay Packers.

Kevin Rowe,

Founder / CEO

Kevin Rowe is one of the top innovators in the search marketing industry, developing industry-leading programs for SEO and link building. He has built world-class programs for a range of companies from fortune 100 to Silicon Valley startups. He is a thought leader with his thoughts being published in Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.

Read Kevin’s latest articles on Search Engine Journal.

Kevin’s personal podcast: the Future of SEO

Kaitlin O’Dougherty,

Junior Content Production Specialist

Kaitlin helps manage freelance writer content, putting her BA in Journalism from Mississippi State University to good use. She also has a minor in French, but don’t ask her to speak it.

Fun fact: Kaitlin was a barista for many years and is on a mission to sip the best coffee in every state.

Jon Lightfoot,

VP of Strategy

Jon Lightfoot was founder and CEO of a successful chemical and fragrance company. Upon exiting that role he spent more than a decade agency side and several years brand side wherein he honed robust marketing, strategy and data intelligence acumen. Jon’s strategic marketing initiatives have stewarded healthcare providers, agencies, learning and education based companies, eComm and Fortune 500 companies alike in meeting or exceeding their SEO, branding, performance and audience expansion goals.

Lindsey Sabado,

Content Production Specialist

Lindsey manages the day-to-day management of freelancer writers and editors as well as content production. In addition to holding two BAs in History and English from Binghamton University, she has a Masters in Magazine, Newspaper, and Online Journalism from Syracuse University’s Newhouse School of Public Communications.

Fun fact: Lindsey has traveled to 11 countries and it’s on her bucket list to visit every continent.

James Allen,

PureLinq Developer

James is the PureLinq Developer. He is responsible for building and maintaining the client portal.

Fun fact: James lived in Japan for five years.

April Rink,

Senior Content Manager

April’s position at PureLinq has her overseeing all content production, managing a team of freelance writers and editors, and building out our content guidelines. She has an MA in print and digital journalism from the Newhouse School at Syracuse University and a BA in Communication Studies and Marketing from Cazenovia College.

Fun fact: April basically runs a zoo with a pet rabbit named Lily and two Australian Shepards named June and Hank; chickens coming soon. She also likes to refurbish furniture in her spare time.

Marcus Larabee,

SEO Strategist

If it needs to get done, Marcus can figure it out. He has worked on e-commerce and lead generation programs for a variety of digital marketing projects. These experiences include SEO, PPC, web analytics, minor development, and email marketing.

Fun fact: Marcus, otherwise known as Larabee Live, is a one-man-band that plays all around Central New York.

Joseph Pineda,

Outreach Specialist

Joseph helps to scale up the PureLinq database through blogger research and outreach. He builds white-hat links for high-value content and pages with niche audiences.

Steven Szeliga,

Senior Outreach Specialist

Steve has over a decade of SEO and link building experience. He focuses on building white-hat links for high-value content and pages with niche audiences.

Colin Gacek,

Senior Outreach Specialist

Colin performs link mining and outreach for PureLinq’s clients and brings a high level of organization to manage a large number of link placements each month.

Fun fact: Colin loves techno music and playing video games.