Turning Seasonal Research Into Compounding Organic Growth
We increased organic traffic for an e-commerce brand selling holiday gifts by creating compounding links and brand mention growth over several months, generating 3x in sales during the same time period. Client: E-commerce holiday gift brandMarket: U.S.Work: Digital PR + original researchCore behavior to change: Get Google, AI search systems, and publishers to treat the […]
25% Increase in E-commerce Non-Brand Organic Traffic Growth
As AI search and AI Overviews expanded, many e-commerce brands saw informational traffic become less reliable. The question became more direct: could an online seafood brand grow organic traffic by investing in high-value informational content and building authority through targeted link acquisition? Challenge The brand needed to capture demand beyond product searches. Customers were searching […]
Original Research Featured on Fox Business
Should a financial services brand use original research to earn national media coverage, natural links, and brand mentions? The brand needed a stronger way to demonstrate expertise in debt trends. In a high-trust category like financial services, generic advice content was not enough. Buyers, journalists, and publishers needed evidence that the brand understood the larger […]
How a B2B Financial Brand Turned Original Research into 1,300 Links & 315% Increase in Search Traffic
How do you earn high-authority links, media coverage, and AI search visibility in a crowded market, especially when your brand isn’t naturally “newsworthy”? For this B2B financial brand, the answer was original research built around a problem their audience already felt. Key Takeaways 1. The research hub turned content into an authority system: Monthly original […]
Gambling Site Rankings
We increased the ranking for a sports betting client into the top 3 spots for highly competitive sports betting keywords. The issue with any gambling or sports betting site is that the media is reluctant to link or quote the brand. Sometimes the media has a sponsored relationship with a sports betting organization and uses […]