Original Research Featured on Fox Business
Should a financial services brand use original research to earn national media coverage, natural links, and brand mentions? The brand needed a stronger way to demonstrate expertise in debt trends. In a high-trust category like financial services, generic advice content was not enough. Buyers, journalists, and publishers needed evidence that the brand understood the larger […]
How a B2B Financial Brand Turned Original Research into 1,300 Links & 315% Increase in Search Traffic
How do you earn high-authority links, media coverage, and AI search visibility in a crowded market, especially when your brand isn’t naturally “newsworthy”? For this B2B financial brand, the answer was original research built around a problem their audience already felt. Key Takeaways 1. The research hub turned content into an authority system: Monthly original […]
Gambling Site Rankings
We increased the ranking for a sports betting client into the top 3 spots for highly competitive sports betting keywords. The issue with any gambling or sports betting site is that the media is reluctant to link or quote the brand. Sometimes the media has a sponsored relationship with a sports betting organization and uses […]