How-ToLink BuildingOutreach 5 Out-of-the-Box Link Building Methods that Will Diversify Your Backlink Profile

September 3, 2020by Colin Gacek

You already know link building is important to Google and your SEO strategy. But now you’re probably wondering how to start building links and what kind of links to build. 

It can be overwhelming to begin a link building project. It’s common to lean on resources like Moz’s Beginner’s Guide to Link Building. 

But as you commence with the more common link building approaches, you may find that adding less common strategies to your link building can add to your success rate. 

A goal for any link building strategy is to eventually create what we call “perpetual link opportunities.” 

In other words, you want link building to continue on and on, without end and without the heavy lifting from your team. 

As you start collecting links, they start multiplying organically as more and more sources catch on to your site and link to your site naturally. This approach allows you to continue working on other projects while the links do their magic in the background. 

How to Create Perpetual Link Opportunities

We have outlined five ways that you can think out-of-the-box to diversify your backlink profile, which will give you a strong web of links that Google can explore.

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Diversify Your Links

By simultaneously and strategically building several types of links, you will have link diversity that helps future proof yourself against algorithm shifts. 

Google moves the needle constantly. By expanding your link types, you’ll be better protected when Google adjusts its link scoring algorithm. 

If you add many types of links at once, you won’t be struggling to create any particular type if the algorithm begins to reward one type of link over another kind. 

For example, Google used to give value to the kinds of links considered as over-optimized link building. An example is directories. 

SEOs used to be able to simply send their info to a web directory and get a link in return. This method quickly became abused, and Google responded by changing its algorithm to recognize this practice and devalue it. 

Google could adjust its priorities at any time. If you work on many types of link projects, you’re better off than if you invest a ton of time into just a few. Diversity in your link building projects also multiplies your available link opportunities. 

Be open to all link opportunities at all times. When you inspect a site for link opportunities, it’s important to have a clear understanding of any and all possible link projects. 

There may be choices that you’ve overlooked or rejected that actually hold a lot of potential. For example, a site might be a poor prospect for conducting an “Add a Link” type of outreach, but it might be perfect for generating a via an article, quote, or a newsletter. 

Sites that only explore one link outreach project at a time waste opportunities and set themselves back without knowing it. 

By comparison, an optimized link builder is considering all possibilities all of the time. Even if you find yourself in broken link mode, examine before you toss off a site just because it doesn’t fit the broken link paradigm. Keep your eyes open for options at all times.

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Think Beyond Competitor Links

It’s a common technique to analyze competitor links, but you’re limiting yourself if that’s all you consider. Add grandfather links to your strategy. This process involves searching the backlinks of the backlinks. That may sound tedious, but it’s a great way to enhance your link diversity. 

It works like this: Find all competitor backlinks. Then conduct a backlink search of each of those pages that link to your competitor.  Explore these links as options to consider in your link strategy, not just your competitors’ backlinks. 

This method reaches out further into the web of linking and gives you access to even more links, many with even more authority than your competitors’ backlinks.

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Look Laterally

The strategy of “going sideways” for links is another option in lieu of traditional competitor backlinks. Try searching non-competitor backlinks instead. 

This concept got its name from an older method of using link directories to provide a taxonomy that you move up, then go sideways to find backlinks. 

For example, let’s say you’re working on a link strategy for a company specializing in wood floors. Perhaps a directory lists home improvement sites or services. Within that section are subcategories like plumbing, roofing, and window repair. You could research the backlinks of these subcategories instead of your primary target, wood flooring competitors. This method gives you a wide range of links to explore that could open new doors for your strategy.

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Don’t Just Stick with Dot Coms

Dot Org sites often get pushed aside when it comes to link building. There is the risk that Dot Org links are duplicates of certain Dot Com sites, and it’s critical to pay attention to that possibility as you examine Dot Org links. 

However, many Dot Org sites are legitimate and link out to high-quality resources. Examples include associations, clubs, and charities. While you may not consider Dot Orgs in your everyday link building strategy, it’s smart to challenge that and take a look at reputable Dot Org sites that can provide rich linking opportunities.

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Try It All

To really get going on the diversification of your links, start combining these out-of-the-box methods. 

Search for grandfather links on Dot Org prospects. Then go sideways on them. 

While you may have a strategy that focuses on particular links each day, like guest articles or broken links, it’s always wise to keep your radar up for any opportunities that roll your way. 

As you begin to explore and combine these methods, you’ll find following old methods aren’t enough compared to the rich expanse of opportunity waiting for you when you break out of your habits.

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Erik Braunitzer,

Director of SEO

Erik is an SEO power house focused on advanced distribution tactics, technical on-page SEO, and content strategy.

Jon Lightfoot,

VP of Strategy

Jon Lightfoot was founder and CEO of a successful chemical and fragrance company. Upon exiting that role he spent more than a decade agency side and several years brand side wherein he honed robust marketing, strategy and data intelligence acumen. Jon’s strategic marketing initiatives have stewarded healthcare providers, agencies, learning and education based companies, eComm and Fortune 500 companies alike in meeting or exceeding their SEO, branding, performance and audience expansion goals.

Lindsey Sabado,

Content Production Specialist

Lindsey manages the day-to-day management of freelancer writers and editors as well as content production. In addition to holding two BAs in History and English from Binghamton University, she has a Masters in Magazine, Newspaper, and Online Journalism from Syracuse University’s Newhouse School of Public Communications.

Fun fact: Lindsey has traveled to 11 countries and it’s on her bucket list to visit every continent.

James Allen,

PureLinq Developer

James is the PureLinq Developer. He is responsible for building and maintaining the client portal.

Fun fact: James lived in Japan for five years.

April Rink,

Senior Content Manager

April’s position at PureLinq has her overseeing all content production, managing a team of freelance writers and editors, and building out our content guidelines. She has an MA in print and digital journalism from the Newhouse School at Syracuse University and a BA in Communication Studies and Marketing from Cazenovia College.

Fun fact: April basically runs a zoo with a pet rabbit named Lily and two Australian Shepards named June and Hank; chickens coming soon. She also likes to refurbish furniture in her spare time.

Marcus Larabee,

SEO Strategist

If it needs to get done, Marcus can figure it out. He has worked on e-commerce and lead generation programs for a variety of digital marketing projects. These experiences include SEO, PPC, web analytics, minor development, and email marketing.

Fun fact: Marcus, otherwise known as Larabee Live, is a one-man-band that plays all around Central New York.

Joseph Pineda,

Outreach Specialist

Joseph helps to scale up the PureLinq database through blogger research and outreach. He builds white-hat links for high-value content and pages with niche audiences.

Steven Szeliga,

Senior Outreach Specialist

Steve has over a decade of SEO and link building experience. He focuses on building white-hat links for high-value content and pages with niche audiences.

Colin Gacek,

Senior Outreach Specialist

Colin performs link mining and outreach for PureLinq’s clients and brings a high level of organization to manage a large number of link placements each month.

Fun fact: Colin loves techno music and playing video games.