Link BuildingLink Building BasicsLink Building Tools Key Tools for Effective Link Building

November 15, 2018by Kevin Rowe

Link building can be an arduous pursuit. Sorting through site after site to find a handful that could potentially offer a valuable backlink, performing outreach to blog authors and influencers, doing backlink research, and thinking up ever more creative methods to earn links takes time and effort. At a certain point, it can all start to feel a bit overwhelming.

Lucky for you, plenty of resources exist to help alleviate much of the stress and tediousness of deploying an effective link building campaign. Dozens of tools, softwares, and online resources are at your disposal,  and we’ve gathered some of the most useful ones that will give your link building efforts the jump-start they need.

1. Link Prospecting Tools

These tools help you to identify and compile lists of the best link building opportunities for your needs. No matter what type of link building you’re engaging in, be it guest posting, broken link building, brand-mention reclamation, or any others, prospecting tools allow you to quickly find relevant blogs, dead linked pages, and other linking prospects.


Dibz is a very powerful tool that delivers detailed and useful analysis of various types of link building prospects. This tool distinguishes itself by being a tool that is purpose-made for prospecting link building opportunities, meaning that while you’ll miss out on some features of other broader-use tools, Dibz comes equipped with more robust features dedicated solely to helping you find the best possible sites, blogs, and influencers for link building in your vertical.

 Dibz's research tool has filters for almost any variable.

Like other tools, Dibz offers solutions for identifying and compiling influencers in all verticals, as well as insights about those prospects. But where it really stands out is in its balance between simplicity and robustness. While  easy to use and learn, Dibz sports the ability to compile influencer contact information, create customized filtered lists based on your needs, and provides detailed information on influencers including domain rating, referring domains, and a very impressive SPAM signal evaluation.


BuzzSumo is a broader-use tool that provides analysis primarily on what kind of content is being shared on social media platforms, reports on keyword activity, competitor analysis, and most importantly for link prospecting, gives up-to-date and valuable information on industry influencers.

While not as specifically designed for link prospecting as Dibz, BuzzSumo is still a useful tool for this purpose. It allows you to follow influencers directly through the tool itself, along with an analysis of their content generation and sharing habits. All of this makes it simple and efficient to keep track of which key players you should be prioritizing for your outreach efforts at any given time.

2. Outreach Management

Once you have a list of prospective link building opportunities, your next task is to reach out to the various sites, blogs, and influencers you’ve identified. Depending on how many prospects you’ve compiled, that could be quite the monumental task.

So the big question now is how you manage all of the outreach you’ll be doing.


Another tool tailor-made for one purpose, it’s not hard to see why BuzzStream is more-or-less the industry standard for outreach management. This tool offers features that allow you to perform effective influencer research, but more importantly it allows you to manage email conversations with influencers outreached to, store influencers in a central database, and generate custom reports on the effectiveness of your outreach campaigns.

BuzzStream makes email outreach easy by offering the ability to build email templates and customer filters based on a number of variables including domain, DA, author, referring domains, even number of social media followers. The customization really is just staggering.

Once you’ve reached out to influencers, BuzzStream stores and organizes email conversations in a user-friendly and customizable central database, accessible by anyone on your team. All of this stored data can then be used to run granular reports on the performance of your outreach — and when I say granular, I mean granular: performance can be measured against variables such as subject line, team member, influencer, site type, and on and on. And all of that is before customized reporting.



NinjaOutreach is a tool  that wears many hats: Lead Generator, CRM, and Blogger Outreach tool, to name a few. Although it’s less specialized than BuzzStream, it does have bragging rights as a particularly powerful outreach automation tool.

NinjaOutreach's automation allows influencer outreach at scale.

Once an email template is customized, it can be scheduled to automatically send, even offering the option to automate up to 2 follow-up emails. NinjaOutreach rounds out its suite of blogger outreach features with customizable auto-fill contact forms, an in-app inbox that syncs with your regular email client, statistics reporting, and notifications of interaction from your leads.

3. Backlink Analysis

Understanding your backlink profile — as well as your competitors’ — is the beginning of any link building campaign. Knowing where your competitors are succeeding and where the holes in your own backlink profile are is crucial to understanding what kinds of links you should be trying to earn and how.


When talking about the best tools for backlink analysis, SEOs across the industry agree that Ahrefs is king of this space, and for good reason. It’s a powerhouse of a tool for a multitude of purposes, and you’d be hard pressed to find a better application for analyzing backlink profiles.

To this end, Ahrefs offers a suite of features that allow you to take a very granular look at a lot of different competitor metrics, such as search ranking and organic traffic for specific keywords. You can also see where you fall behind the competition by finding the pages that contribute the most to their success with the very useful “content gap” feature. Similarly, the “link intersect” feature allows you to identify domains and pages that link to your competitors’ sites but not yours.

As for your own profile, Ahrefs is the quickest and most user-friendly way to discover nearly any metric about your own site and pages you could want, like number of backlinks, referring domains, and organic keywords, along with overviews of organic and paid search as well as a holistic analysis of a page’s content.


There are a lot of facets to keep track of in a well-designed link building campaign. Link prospecting, outreach, and backlink profile analysis can be some of the toughest work in this process. Fortunately, the above tools will save time and effort, and turn link building headaches into powerful insights.

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PureLinq is a link building and enterprise SEO technology firm. When you need a program to work, call us. We build highly-complex programs that perform.


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PureLinq is a link building and enterprise SEO technology firm. When you need a program to work, call us. We build highly-complex programs that perform.

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Patrick Hughes,

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At PureLinq, Patrick is responsible for ensuring the internal teams are aligned with his clients’ objectives and the client is best setup to benefit from Rowe Digital’s services. He is new to the CNY area after spending the last 20 years in Seattle, WA.

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Morgan works on mostly analytics and SEO at PureLinq but she also helps out with PureLinq’s brand marketing and design. Morgan is a recent graduate of Siena College, where she earned a BA in Marketing.

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PureLinq Developer

James is the PureLinq Developer. He is responsible for building and maintaining the client portal.

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Jennifer Del Risco,

Client Success Specialist

Jennifer is a digital marketing professional of 9 years, having taken the last 5 years specializing in SEO and content marketing through link building and influencer outreach. Focusing on white-hat methods, she has worked with all kinds of business helping them grow in a variety of different niches.

Michelle George,

Client Success Specialist

Michelle is a Client Success Specialist responsible for ensuring the internal teams are aligned with her clients’ objectives and the client is best setup to benefit from PureLinq’s services. She has a BA in Public Relations from SUNY Oswego.

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Carly Edick,

Client Success Specialist

Carly is a Client Success Specialist responsible for ensuring the internal teams are aligned with her clients’ objectives and the client is best setup to benefit from PureLinq’s services.

Fun fact: Carly has a pet bearded dragon as well a cat. She collects vintage flour sifters.

Calico Yaworski,

Client Success Specialist

Calico is a Client Success Specialist responsible for ensuring the internal teams are aligned with the client’s objectives and the client is best setup to benefit from PureLinq’s Services. She has a bachelors degree in Communication and Media from Utica College.

Fun fact: Calico’s favorite things to watch are Harry Potter and Stranger Things. After work, she’s usually rehearsing for a musical she’s in or taking a dance class.

April Rink,

Analytics Specialist

April’s position at PureLinq has her working on mostly analytics and SEO but she loves to also help out with PureLinq’s brand marketing and design. She has an MA in print and digital journalism from the Newhouse School at Syracuse University.

Fun fact: April has a diva pet rabbit named Lily and an Australian Shepard named June. She also likes to refurbish furniture in her spare time.

Marcus Larabee,

SEO Strategist

If it needs to get done, Marcus can figure it out. He has worked on e-commerce and lead generation programs for a variety of digital marketing projects. These experiences include SEO, PPC, web analytics, minor development, and email marketing.

Fun fact: Marcus, otherwise known as Larabee Live, is a one-man-band that plays all around Central New York.

Max Coyne,

SEO Strategist

Max analyzes clients’ websites to identify the areas where search engine optimization is needed and strategizes the best approach to drive ranking for targeted keywords. He is the PureLinq technical SEO guru.

Fun fact: Max is a big hockey buff and loves to make music.

Juwan Wilson,

Junior Outreach Specialist

Juwan is responsible for mining through the PureLinq database to identify categorically relevant sites for client projects. He holds a BA in Public Relations from Utica College.

Fun fact: Juwan’s favorite animals are snakes but he’s afraid of spiders. You can find his alter ego–WanBlvd, a hip-hop artist–on social media.

Joseph Pineda,

Outreach Specialist

Joseph helps to scale up the PureLinq database through blogger research and outreach. He builds white-hat links for high-value content and pages with niche audiences.

Steven Szeliga,

Senior Outreach Specialist

Steve has over a decade of SEO and link building experience. He focuses on building white-hat links for high-value content and pages with niche audiences.

Colin Gacek,

Senior Outreach Specialist

Colin performs link mining and outreach for PureLinq’s clients and brings a high level of organization to manage a large number of link placements each month.

Fun fact: Colin loves techno music and playing video games.

Jennifer Ward,

Link Building Team Lead

Jenn utilizes her BA in Communication Management and Design from Ithaca College in leading the link building outreach team. She focuses on white-hat methods.

Fun fact: Jenn’s favorite color is mint green and she is a junkie for junk food, which she keeps a snack drawer in her office filing cabinet. Don’t worry—she shares!

Michaela Macrina,

Client Success Manager

Michaela is the Client Success Team Lead at PureLinq, with an MBA in Technology Management & Marketing. She has extensive experience in technology project and account management in technical leadership roles.

Michaela has been a part of the Project Management Institute for 2+ years and has managed large-scale enterprise projects from initiation to post-implementation support.

At PureLinq, she oversees the Client Success team, as well as track progress, performance, and the projects as they go through the process. She is here to not only support PureLinq’s Client Success specialists, but also to as a resource for clients to ensure projects are performed on time, on budget, and on strategy.

Fun fact: Michaela’s favorite types of music are country and EDM and she likes to paint.

Sheera Witt,

Operations Assistant

Sheera wears many hats in her role as the Operations Assistant. She assists the team with link mining and content editing and also runs the Purelinq social media accounts.

Sheera comes from a diverse background which includes an MA in Art Education, a social media internship, as well as over 15 years of customer service experience and over 10 years working in various office environments.

Fun fact: Sheera has been vegan for more than 9 years and vegetarian for over 22 years. She spends her free time advocating for animals, painting, and taking photos of the world around her.

Emily Hansen,

Operations Manager

Emily comes from the marketing technology space. Building on almost ten years of experience in B2B marketing, project management, and marketing technology, she brings an analytical focus to the team.

Emily brings her strategic SEO experience to the PureLinq team, working on strategic programs for our clients as well as optimizing the project workflow internally.

Fun fact: Emily’s favorite food is dried cherries and she secretly loves cheesy movies like Pitch Perfect and Bad Moms.