Turning Seasonal Research Into Compounding Organic Growth
We increased organic traffic for an e-commerce brand selling holiday gifts by creating compounding links and brand mention growth over several months, generating 3x in sales during the same time period. Client: E-commerce holiday gift brandMarket: U.S.Work: Digital PR + original researchCore behavior to change: Get Google, AI search systems, and publishers to treat the […]
Using Digital PR to List Brand in AI Overviews
Client: B2B commercial collection agencyWork: Digital PR for SEO and AI search visibilityGoal: Earn enough authority signals for Google and AI search systems to recognize the brand as a trusted source in commercial debt collection. Challenge The brand operated in a competitive B2B category where buyers search locally and compare providers before contacting an agency. […]
Original Research to Earn Targeted Media With B2B Audience
Original research is most valuable when a brand needs to earn trust in a specific market and influence multiple discovery systems at once. In this case, the campaign worked because it aligned three stakeholder needs: The result was not just media coverage. It was a stronger trust signal across the integrated search ecosystem. Context A […]
Feature in Axios Local for a Financial Brand
A financial services firm wanted to earn media coverage relevant to its target audience and strengthen its trust in commercial debt collection and corporate financial risk. But they wanted to increase trust with the audience, AI search, and traditional search simultaneously. The brand’s audience was also localized to specific markets across the US, so they […]
Original Research Featured on Fox Business
Should a financial services brand use original research to earn national media coverage, natural links, and brand mentions? The brand needed a stronger way to demonstrate expertise in debt trends. In a high-trust category like financial services, generic advice content was not enough. Buyers, journalists, and publishers needed evidence that the brand understood the larger […]
