Home Digital PR for SEO: Mini MBA

This course was born out of our journey through the intersections of SEO and digital PR, where we discovered the untapped potential of marketing owned assets to elevate website authority and EEAT.

What to Expect

Learn how to secure links and brand mentions from publications like MSN, Forbes, Inc.com and more.

This course distills hard-earned knowledge from years spent working alongside digital PR firms and providing SEO guidance to in-house digital PR teams. It’s designed to transition you from traditional link building tactics to mastering digital PR, with a focus on leveraging owned assets to earn scalable links and brand mentions effectively.

The Essence of Digital PR for SEO

Digital PR is an alternative to link building.

Digital PR for SEO is more than link building, and that’s why it works to improve organic visibility and commercial page rankings.

• Link building & brand mentions: Links and brand mentions together are a driving force in a site’s ability to rank in top positions.
• EEAT development: Digital PR demonstrates the experience, expertise, authority and trust of a site and the individuals behind it.
• Topical authority development: Instead of links directly to a page, digital PR increases a site’s topical relevancy to a given category.
• Asset marketing: Create unique assets (e.g., unique research and data) instead of content that can earn media coverage.

Digital PR is different than link building. Digital PR builds links and brand mentions as a result of using a strategy called Owned Asset Marketing (OAM).

Owned Asset Marketing (OAM): The Revelation

Owned Asset Marketing (OAM) is a digital PR for SEO strategy that optimizes the digital PR process to earn links and brand mentions efficiently from local, national and trade media: podcasts and press

These links and brand mentions are unique as they build overall site authority and EEAT, as press and podcasts are specialists at selecting experts and trusted sources to support their content.

Owned assets in digital PR include a specific type of content and resources that significantly enhance a brand’s ability to earn media and engage audiences.

OAM specifically focused on data-driven assets:

• Expert Commentary: Establishes thought leadership through insightful perspectives on industry-relevant topics.
• Unique Research: Offers exclusive data, attracting attention and demonstrating commitment to industry advancement.
• Trend Analysis: Identifies and analyzes industry trends, positioning the brand as forward-thinking and informative.
• Market Insights: Digests complex data into actionable insights, saving audiences time and informing decisions.

These assets are marketed in the OAM process.

How OAM Works:

The OAM process involves identifying your expertise, analyzing media trends, creating valuable content assets based on these insights, and pitching them to media outlets with custom angles to earn high-quality links and mentions:

1. Identify Expertise: Recognize areas of substantial expertise within your organization.
2. Find Media Trends: Analyze the media landscape for trending topics and audience interests.
3. Create Owned Assets: Develop content assets like expert commentary, research findings, and infographics based on identified expertise and trends.
4. Pitch Custom Angles: Tailor pitches for media outlets, showcasing the unique insights your assets bring.

This course will guide you through marketing these assets effectively with digital PR tactics to capture the attention of journalists and generate links and brand mentions.

Signing up for this Mini MBA course in Digital PR for SEO presents a unique opportunity not just to learn, but to apply groundbreaking strategies that directly maximize your organic visibility in search engines.

Here’s why diving into this course is essential and why digital PR is pivotal for SEO success.

Why Sign Up for This Course?

• Exclusive Insights: Gain access to exclusive knowledge distilled from years of practical experience and collaborations with top-tier digital PR firms and SEO experts.
• Transformative Strategies: Learn to shift from traditional SEO tactics to innovative digital PR strategies that leverage owned assets for substantial brand growth.
• Practical Applications: This course isn’t just theoretical; it’s packed with case studies, real-world examples, training videos, and webinars to ensure you can apply what you learn immediately.
• Network of Experts: Join a community of like-minded professionals, gaining insights from peers and industry leaders committed to pioneering the future of digital marketing.

Why Digital PR for SEO?

• Beyond Link Building: Digital PR extends far beyond traditional link building. It’s about earning mentions and links from authoritative sources, which are increasingly valued by search engines in ranking algorithms.
• Brand Mentions: Brand mentions, even without a direct link, play a significant role in SEO. They contribute to brand authority and recognition, signaling to search engines the relevance and significance of your brand within your industry.
• Editorial Discretion: Links and mentions obtained through digital PR are the result of editorial choices made by trusted media outlets. This editorial discretion lends additional credibility to your brand and website, which is highly regarded by search engines.
• Enhanced EEAT: Google’s focus on Experience, Expertise, Authority, and Trust (EEAT) as ranking factors is perfectly aligned with the outcomes of an effective digital PR strategy. Digital PR showcases your brand’s expertise and authority, directly impacting your EEAT scores.
• AI and Algorithm Advancements: With the integration of AI in search algorithms, the ability to discern the quality and relevance of links and mentions has improved. Digital PR ensures your brand stands out in this sophisticated evaluative process.

By enrolling in this course, you’re not just learning about digital PR; you’re equipping yourself with the skills to navigate the evolving digital marketing landscape confidently. This course is designed to make you a leader in digital PR for SEO, capable of leveraging owned assets to significantly enhance your brand’s online authority and visibility.

Prepare to transform your approach to SEO and digital marketing by understanding the core principles of digital PR and how to effectively implement them. Join us on this journey to mastering digital PR for SEO and elevate your brand to new heights.

A short weekly email newsletter.

This course offers digital marketers and SEOs a comprehensive blueprint to launch their own OAM strategy and begin securing media coverage with digital PR for SEO,

Course Outline

In the course, you’ll learn how to execute the foundational OAM process to gain media placements.

• Identify Expertise: Recognize areas of substantial expertise within your organization.
• Find Media Trends: Analyze the media landscape for trending topics and audience interests.
• Create Assets for Media: Develop content assets like expert commentary, research findings, and infographics based on identified expertise and trends.
• Pitch Custom Angles: Tailor pitches for media outlets, showcasing the unique insights your assets bring.

Course Deliverables

• Actionable Frameworks: For integrating PR and SEO across the customer journey with topic tours.
• Scalable Processes: Guidelines for setting up, building, launching, and scaling integrated PR and SEO efforts.
• Templates and Tools: For operational efficiency, research, content creation, and dashboard reporting.
• Case Studies: Insights from real-world applications of the course principles.
• Enabling Resources: Access to recommended tools, services, and platforms that facilitate the integration of PR and SEO.

This course is for those ready to unlock the synergy between digital PR and SEO, transforming how you think about and execute digital marketing strategies.

Join me in this journey to leverage digital PR for unparalleled SEO success.

Looking forward to embarking on this transformative journey together.