Digital PR for SEO
It’s What We Do
Integrating Digital PR & SEO to build your site’s reputation with strategic links and & mentions
What is Digital PR for SEO?
A link building alternative
Digital PR for SEO is an integrated SEO & digital PR strategy that builds a site’s reputation in a specific area of expertise (topical category), not just a link profile.
The strategy secures both links or brand mentions from the press, blogs, podcasts, industry sites, and social communities.
Digital PR Links & Mentions
Data Campaigns + Expertise = Meaningful Links & Mentions
PureLinq specializes in using unique research in digital PR data campaigns to secure links and brand mentions.
We perform unique research that aligns with your individual or company expertise. Then, share that research with journalists, editors, and content creators to gain coverage in the press, blogs, podcasts, and audience-specific sites.
We distribute the research with reactive PR, thought leadership, expert commentary, or sharing data directly with journalists.
- Data Campaigns
- Expert Commentary
- Reactive PR
- Thought Leadership
A data campaign in digital public relations (PR) is a strategic effort to generate and leverage original, compelling data to attract media coverage, earn backlinks, and gain brand mentions. This approach involves conducting research or analysis that yields insightful, often newsworthy findings, which can then be shared with the public and media.
Data sources include:
- Publicly available datasets
- Public data
- Web crawls
- Surveys
Expert Commentary PR is a digital PR link building strategy where businesses or individuals position themselves as authorities in their field by providing expert insights, analysis, or opinions on current news, trends, or topics relevant to their industry.
Reactive PR refers to a public relations strategy where businesses or individuals respond to external events, trends, media inquiries, or public discussions rather than initiating them.
Unlike proactive PR, which is planned and executed according to a predefined strategy aiming to shape and control the narrative, reactive PR requires agility and the ability to quickly adapt to the current media landscape or public sentiment.
This approach can involve addressing emerging news stories, public concerns, social media trends, or events that impact the brand or its industry.
Thought Leadership PR is an integrated SEO & PR strategy focused on establishing individuals or organizations as leading authorities in their respective fields.
This method revolves around sharing innovative ideas, insightful analysis, and forward-thinking perspectives that address industry challenges, trends, and opportunities. The objective is to earn links and mentions by influencing peers, customers, and stakeholders by sharing your content and ideas.
How It Works
Google’s AI ranking algorithm is focused your expertise, and our process is focused around your areas of expertise.
(1)Topical Expertise
Your company and individual topical area of expertise are at the center of your online & search engine reputation, and that is why the media will include your commentary and research.
The first step is to uncover your topical areas of expertise.
- Research
- Contributions
- Specializations
- Proof
For a person: Look into their educational background, professional history, published works, and any public speaking or presentations they’ve done. LinkedIn profiles, personal blogs, and industry publications are good sources.
For a company: Review the company’s website, particularly sections like “About Us”, “Services”, and “Case Studies” or “Portfolio”. Check out their press releases, annual reports, and any industry analysis or news articles about them. Business directories and professional networks can also provide insights.
For a person: Focus on the roles they’ve held, projects they’ve worked on, and any recognitions or awards they’ve received. Look for patterns in the types of work they do and the skills they use.
For a company: Examine their product or service offerings, the markets they operate in, and any notable projects or clients. Look for areas where they seem to excel or invest heavily, as well as any industry awards or rankings they’ve achieved.
For both individuals and companies: After analyzing their history and contributions, identify recurring themes, skills, or sectors. This could include specific industries, technologies, methodologies, or types of projects.
For a person: Seek endorsements, recommendations, or feedback from colleagues, clients, or industry peers. Professional networks and review platforms can be useful here.
For a company: Look at customer reviews, testimonials, and any third-party analyses or reports on the company. Industry forums, review sites, and business news can offer additional perspectives.
(2)Buyer Journey
Identify the buyer’s journey from media to search engine to website.
(3)Trend Analysis
Analyze media trends to connect the dots between topics and angles.
(4)Storyline Design
Identify newsworthy storylines that overlap with your expertise and media trends.
(5)Unique Research
Analysis and insights from public data or surveys to identify relevant data or industry insights to guide journalist’s stories.
Custom pitching in digital PR refers to the tailored approach of crafting and sending personalized pitches to journalists, bloggers, influencers, and media outlets. Unlike mass pitches that are sent to a broad audience with little to no personalization, custom pitches are meticulously researched and crafted to align with the specific interests, past work, and publication focus of each recipient.
- Press
- Social
- Podcasts
- Blogs
- Industry Sites
Gain coverage in digital media outlets such as online newspapers, magazines, or news sites.
This involves identifying relevant journalists or editors, crafting compelling press releases or story pitches, and establishing relationships with these media professionals. The goal is to have these outlets publish articles or features about your brand, product, or service.
Increases brand credibility and reach, as media outlets often have large and diverse audiences.
Build brand awareness and credibility, and foster community engagement around your expert content and research.
Influencers: Partnering with social media influencers who have significant followings and can sway the opinions of their audience. Collaborations might include sponsored posts, product reviews, or endorsements.
Individuals or Customers: Engaging directly with individuals, especially your target audience and existing customers, through platforms like Twitter, Instagram, Facebook, and LinkedIn. This includes posting content, responding to comments, and participating in social conversations.
Google and other search engines look for proof of your expertise. Customer stories, testimonials, and audience engagement generate substantial proof.
Feature your brand, product, or spokesperson in relevant podcasts.
Identify podcasts that align with your brand and audience, reach out to podcast hosts or producers, and pitch topics or interviews that could feature your brand or spokesperson.
Access to a dedicated and engaged listener base, opportunity to delve deeper into topics, and humanize the brand through storytelling and conversations.
Get your brand featured in blog posts, either on influential blogs or by guest posting on relevant sites.
Similar to press pitching, this involves identifying relevant bloggers, building relationships, and providing them with content ideas or contributions that include mentions of your brand.
Increases SEO through backlinks, targets niche audiences, and provides an opportunity for more in-depth discussion of products or services.
Industry sites are specialized media that focus on specific sectors or industries.
The content including news, trends, analyses, and research relevant to professionals and stakeholders in that particular industry.
These publications are valuable for keeping up-to-date with the latest developments, innovations, and changes in a specific field. They often include case studies, expert opinions, market research, and forecasts, which can be crucial for decision-making and staying competitive in the industry.
(6)Pitching Hooks
Curious about how data campaigns work?
Digital PR for SEO Mini MBA
Free training to launch your own digital PR campaigns.
A powerful and free course with how-to’s, templates and case studies to design and executive your own digital PR for SEO campaigns.
A powerful and free course with how-to’s, templates and case studies to design and executive your own digital PR for SEO campaigns.
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About
Contact Us
Phone: 607.373.9351
Address: PO Box 213547, Royal Palm Beach FL 33421
Email: info@purelinq.com
PureLinq
PureLinq is a service provider of digital PR for SEO, offering a true alternative to link building using digital PR to build a site’s reputation as well as earning links, brand mentions.
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PureLinq
PureLinq is a link building and enterprise SEO technology firm. When you need a program to work, call us. We build highly-complex programs that perform.
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